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. 4
. 6
. 6
. 8
/ . 10
BCG.. 11
BCG.. 12
/ . 16
GE/McKinsey. 17
ADL/LC.. 20
. 22
. 24
. 25
. 31
. 36
. 45
( , , ). , , , , . , , , BCG, BCG, / . , . , , , .
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, 30 10 ( ), .
, . , 2010 3,7% 26,1%, . Tuborg, 3,1% 2010 17,8%, Carlsberg, Fosters, Kronenbourg 1664.
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7 , 27% .
2,8% 52,6%. , 5,1% 7,6% , 3 19,7%.
1 , 1,8% 12,7%. 2010 ( 2,2 Interbrand Group) , Financial Times Millward Brown Optimor (MBO). .
( 19,7%), ( 33% 42% ).
2010 . 3 7 . . 3 , 7 NLL (no-look label), . 0 , 6 , 5 8 .
7 1 . , , .
2010 Worlds 50 Best Beers International Beer Challenge 2010 4 , European Beer Star 2010 Mild Beer. , , 50 , Forbes. 3 -2010 . .