28% 33 % 16% 23 % |
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7. (transit advertisement) - , , , .
Clear Channel Communications Inc. . -, , . Clear Channel Communications Inc. -, : , . 1225 - 37 , 250 . 130 . 66 26 , , , , . , (SFX Sport Group), , , , , , , , . 7 . .
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12. , , .
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:
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- (institutional campaign), , , .. , , (trademark advertising). , (trade mark , , , , , ). , . . - . 4 . . . ? , . , 3-4 ( , , ) . -.
18 . . . , - , . Chrysler 75 . . , Coca - Cola 3 . . Coca - Cola Cola.
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( / - %)
- ..............................................91 / 94
- ...............................80 / 87
- .....................................................................................70 / 76
- ...................................................................................67 / 81
- ....................................................................67 / 85
- -
...............................................................66 / 74
- ....................................62 / 69
- -.............62 / 80
- ........................................................................................48 / 65
- ........................................40 / 42
- -.........................41 / 50
- ...................................................................36 / 52
- .........................................36 / 55
- .............................................................18 / 18
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