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(controlled test market)
(design control)
, (laboratory environment)
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(true experimental designs)
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(simulated test market)
(Latin square design)
(multiple time series design)
(randomized block design)
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(concomitant variation)
(standard test market)
(statistical regression)
(statistical design)
(statistical control)
(static group)
(mortality)
(maturation)
(factorial design)
(experiment)
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