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4. Russell J. Haley, "Benefit Segmentation: Decision-Oriented Research Tool'. Journal Marketing, July 1968, p. 30-35.
5. R.J. Haley, "Benefit Segmentation: Backwards and Forewards", Journal Advertising Research, February-March 1984, p. 19-25.
6. .. ̳ : - . - .: , 2003. - 246 .
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10. . . . . - .: , 1990. - 263 .
11. Albaum G., Strandskov J., Duerr E., Dowd L. International Marketing and Export Management. - Addison-Wesley Publishing Company, Inc., 1990. - 407 .
12. Doole I., Lowe R., Phillips C. International Marketing Strategy: Analysis, Development and Implementation. - International Thomson Business Press, 1994. - 508 p.
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