:
1) ;
2) ᒺ ;
3) .
, , , . , ᒺ , ᒺ, . , , , () 볺 . , ( ̲ ) , ( ).
, . , ( ) , . 8 :
1) (, , , ..);
2) ;
3) ( );
4) : 볺 , ( , , 볿 ͳ, , 糿);
5) : 볺 ( 볺, , , );
6) ( , , , //, , );
7) ( 볺 );
8) ( )., .
8Ps: , , , , , , (. 11.4).
. 11.4.
(product). ( ).
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(promotion). 㳿.
(place). , - , , .
ֳ (price). . , .
(productivity and quality). , - .
(people). , - .
(process). .
(packaging physical evidence). , , , ; ..
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