1) National Readership Survey (NRS), CATI
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National Readership Survey (NRS) - . . | |||
, : | |||
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- (profile); | |||
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- (/); | |||
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-150 | |||
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16 ; | |||
12-19 ( ); | |||
16+ 7.064 . ; | |||
12-19 954 . ; | |||
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28 000 (7 000 ). | |||
(CATI). | |||
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( , ); ; |
2 ) (face-to-face) .
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3)
, people-meter .
,
Media Index
3. .
- Radio Index
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( CATI - Computer Assisted Telephone Interviewing). | |
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15- | |
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12 (12+); | |
12+ 7.54 . . | |
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- 12 000 (1 000 ). | |
- ; 3 . |
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