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1. Gary Hamel and . . Prahalad, Do You Really Have a Global Strategy?, Harvard Business Review, July- August 1985, pp. 139-148.
2. Ibid.
3. Victoria Griffith, Welcome to Your Global Superstore, Strategy + Business, Vol. 26, 2002, p. 95.
4. Ibid.
5. Pankaj Ghemawat, Distance Still Matters, Harvard Business Review, Sep-tmeber 2001, pp. 137-147.
6. Ghemawat, op. cit, p. 144.
7. 10 : Brand Leadership, David A. Aaker and Erich Joachimsthaler (New York: The Free Press).
8. . // / . . . , . . , . . . - : , 2001.
9. David A. Aaker, The Lure of Global Branding, (with Erich Joachimsthaler), Harvard Business Review, November-December 1999.
10. Kenichi Ohmae, The Global Logic of Strategic Alliances, Harvard Business Review, March-April 1989, pp. 143-154.
11. Ibid.
12. David Lei and John W. Slocum, Jr., Global Strategy, Competence-Building and Strategic Alliances, California Management Review, Fall 1992, pp. 81-97.
13. Gary Hamel, Yves L. Doz, and . . Prahalad, Collaborate with Your Competitors and Win, Harvard Business Review, January-February 1989, pp. 133-139.
14. J. Peter Killing, How to Make a Global Joint Venture Work, Harvard Business Review, March-April 1986, pp. 78-86.
15. Jeffrey H. Dyer, Prashant Kale, and Harbir Singh, How to Make Strategic Alliances Work, MIT Sloan Management Review, Summer 2001, pp. 37-43.
12