. . : . .
, , , , . New Coke . New Coke , , - , .
, , , . . 8.3. , Thurstone case V. [16].
(constant sum scaling)
, , .
(constant sum scaling) , . . 8.5, 100 . , . - - , . 100. .
, , . . 8.5 . I , . II . III , , . . , 10 5 , 5 2 , 57 54. . , , . , , . . 8.5 , , .
|
|
. 100 . , . , . - , .
I II III
1. 8 2 4
2. 2 4 17
3. 3 9 7
4. 53 17 9
5. 9 0 19
6. 7 5 9
7. 5 3 20
8. 13 60 15
100 100 100
. 8.5.
. . , . , 94 108 . . , . , , .