I. SNW
SNW SWOT-. Strength ( ), Neutral ( ), Weakness ( ).
SWOT-, SNW (N). , , N, S.
SNW , , SWOT-. 3.4.
3.4 SNW
(S) | (N) | (W) | |
- | |||
( ) |
II. PEST
STEP-. STEP , , , .
STEP- PEST . STEP- , . , , PEST , . .
, PEST , (Policy), (Economy), (Society), (Technology) , . , , . , . PEST . . , , .
|
|
PEST ,
, : , 3.5 3.6. . ,
3.5 PEST
3.6 PEST-
/ | / | |||||
PEST-, , , . . . , , .
III.
. , . .
:
1. .
2. / :
: 3 , 2 , 1 ;
: 3 , 2 , 1 , 0 ;
: +1 , -1 .
3.7.
3.7
, | , | , | , D=A*B*C | |
1. | ||||
2. | ||||
3. | ||||
|
|
1. , . , , , , .
IV. ETOM.
( ) ETOM.
ETOM Environmental Threats and Opportunities Matrix . ( 15). - 3.8.
3.8 -
/ | (-) | (+) | (1- 5) | / (1 15) | ||
. | ||||||
(-) | ||||||
(+) |
+5 ( ) 0 () 5 ( ). +15 ( , ) 0 ( , ) 15 ( , ). . .
, .
. , .