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(audiometer) .
( . auditorium, . audire , audience) , . . - . . , , , .
{audience turnover) () .
(blog, web log) , , , . 1992 ., 1996 ., 1999 . Blogger.
(blogger) , 2006 . .
(virtualcommunity) , () (on-line). ().
(taste culture) , (Herbert Gans) ,
, , .
(audience size) , () , , .
{sample) , ; (sampling) .
(hypertext) , ; - .
(digita/ization, digit ) () , -.
(. discursus , ) 1960 1970- , , , ( , , , ), , . - , , ( , ). .
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(sign) , . ( ), : () (icon) , ; (index) ; (symbol), . . .
(knowledge) , , (, .., , .. ), -
. , ( ), , ( , ).
(interactivity) , . . , .
{Internet) - , . , , , , , , (spam), . , , .
- (Internet-addiction) , , , .
(intertextuality) , , , . , .
( , , ) , .
{informations superhighways) , 19801990- - , , .
{informational traffic) , , .
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{information) (, ), ; , () . .
{bias) . . .
{code) , - .
{commercialization) ~ , . . , .
( . commodum , ; commodification) , . {valorization). . .
{communication labor) ~ , , , , .
(communication, . communicare , ) , ( , , ), (, ) . , : . . .
(convergence) , , .
- (content-analysis) , .
(loyalty) .
(. massa , ) . , - (, , ), , . .
- (mass media) , .
(mass communication) 30- XX . (, ), , .
(opinion) (, ) . . .
(media literacy) , . . .
(media ethics) , ; (public accountability), - .
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(data credibility) . () , () , , .
(cume audience, reach, unduplicated audience) , , , .
. .
(feedback) ( ) (). ( ), , on-line, .
(public opinion) 1) , ; 2) .
(conventialmedia) , , , .
(news oligopolies) , , .
( . oligos ■ + poleo ) .
~- . First Amendment.
(agenda-setting) () , - , . . .
, (coverage) , , .
(. propaganda, propagare ) -- , () ( ) .
, , . . , XVIIIXIX . . . .
(entertainment) -, , -
infotainment.
, (reach) , (, , ) .
(rating) ~ , ( - ), .
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(. reclame, . reclamare ; advertising) ; . . .
, . . .
( ) (freedom of information or communication) , , , . , , . . .
, () , () .
(electronic divice, meter) , () -(audiometer) (TV-meter).
( . textum , ) , . ( ), -
/ , , .
(agenda-setting theory) 70- XX . . (D. Shaw) . (. MacCombs) .
(filtraition) . . , Gate-keeping.
(host, ip) , ip- ( , ip ).
(target audience) , .
(Shannon-Weaver Chain) , , 1949 . . , , .
(Forth Estate) XVIII ., ( ), , , , , . , . , , .
(expertsurvey) . ,
, . - . , : , , . . : , , ..
. Exposure.
{media efficiency) , . .
Atfinity Index, AI , .
Exposure 1) , , , .. , , , ; 2) , , .
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First Amendment , 15 1791 . (Bill of Rights), , .
Gatekeeping () , .
(.) , , , , . hype .
Laisser-faire (.) - , ( 1758 . .. ). . laisser-faire, laissez-passer, , ( ), ( ) , .
Slot () 15- TV, .
