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Essential parts of the Business letter




Introduction.

General Knowledge Quiz.

The Ultimate First Aid Quiz

If someone has fainted, should you raise his head or his feet above heart level?

head

feet

 

If you happen to lose a tooth and can't stick it back in the socket, you should immediately place it in _____.

cold water

warm water

milk

tea

orange juice

 

At what point is a fever considered dangerous in an adult?

100 degrees Fahrenheit (37.8 Celsius)

101 F (38.3 C)

102 F (38.9 C)

103 F (39.4 C)

104 F (40 C)

 

Which type of painkiller will also reduce swelling?

ibuprofen

acetaminophen

aspirin

naproxen

 

If you're with someone who needs CPR but you're not trained in it, what should you do?

elevate the person's head

rescue breathing only

chest compressions only

wait for trained help

 

What are the ABCs of CPR?

airway, breathing, circulation

air, breaths, compressions

 

If chemicals have splashed into your eyes, for how long should you flush them with water?

one minute

two minutes

five minutes

10 minutes

20 minutes

30 minutes

one hour

 

What's something helpful you can give to a person who might be having a heart attack?

an aspirin

a glass of water

a cup of coffee

a massage

 

What's the universal sign for choking?

mouth wide open, tongue out

index finger pointing into the mouth

both hands to the throat

 

What's the 'five and five' method that the American Red Cross recommends for delivering first aid to a choking victim?

abdominal thrusts for five minutes, then five back blows

five back blows and five abdominal thrusts

five abdominal thrusts, wait five seconds, then five more

 

If you're choking and you're all alone, what should you do?

stick your finger down your throat

throw yourself over a chair or into countertop

lie on your back and try to perform abdominal thrusts

any of the above

 

The bite of this spider produces a fluid-filled blister that then leaves a deep ulcer?

black widow

brown recluse

 

The bite of this spider produces a fluid-filled blister that then leaves a deep ulcer?

black widow

brown recluse

 

What's NOT a good thing to put on sunburn?

aloe vera gel

petroleum jelly

moisturizing lotion

a damp towel

 

If you suspect you have food poisoning, should you take anti-diarrheal medicine?

yes

no

 

If your child has an insect stuck in his ear, you can pour warm ____ into the ear.

water

oil

tea

vinegar

all of the above

 

You have hypothermia when your body temperature is below ____.

94 degrees Fahrenheit (34.4 Celsius)

95 F (35 C)

96 F (35.6 C)

97 F (36.1 C)

 

What should you never do when caring for someone with hypothermia?

warm the victim's arms and legs

give the victim alcohol

put the victim under a heat lamp

all of the above

 

If you've been bitten on the arm by a poisonous snake, should you raise your arm above your heart or lower it?

raise it

lower it

 

What's the phone number for the National Poison Control Center?

1-800-222-1222

1-800-234-5678

1-800-448-8888

 

Thank you. No doubt, you are professionals.

 

Useful information.

 

What information is given in the table below?

Right you are - examples of writing prescriptions according to certain drug forms:

 

Drug Information Example of prescription
   
Tablet of paracetamol 500mg, given in quantity of 30, should be taken 1 tablet orally 3 times per day Rx tab. Paracetamol 500mg Mitte 30 Sig 1 tab oral 3x day    
Tablet of morphine 2.5mg, given in quantity of 10, should be taken 1 tablet orally 1 time per day Rx tab. Morphine 2.5mg Mitte 10 Sig 1 tab 1x day    
Solution of atropine 0.1%, given in quantity of 10ml, should be taken 10 drops 2 times daily before meals Rx sol. Atropine 0.1% Mitte 10ml Sig 10 drops 2x daily b4 meals.  
Solution of potassium bromide 3% given in quantity of 175ml, should be taken orally 1 tablespoon every evening Rx sol. Potassium bromide 3% Mitte 175ml Sig 1 tbs evening orally  
Solution of morphine 1% given in quantity of 3 ampules, should be injected subcutaneously 1 ampule for pain (1ml = 1 amp) Rx sol. Morphine 1% Mitte 1ml x 3 Sig 1 amp 4 pain SC  
Solution of atropine 1%, given in quantity of 10ml, should be given 2 drops into the eyes 2 times daily Rx sol. Atropine 1% Mitte 10ml Sig 2 drops 2x daily into eyes  
Solution of potassium permanganate 0.01% given in quantity 200ml, should be used for sterilization of skin 3 times daily Rx sol. Potassium permanganate 0.01% Mitte 200ml Sig sterilization of skin 3x daily  
Solution of insulin, given in quantity of 5 ampules, to be injected subcutaneously 3 times daily, 20 minutes before meal. Rx insulin Mitte 5 amp Sig 3x daily b4 meals SC  
Strong tincture of Belladonna 10ml, to be given 10 drops 2 times daily orally Rx tinct. Belladonna 10ml Sig 10 drops 2x daily orally  
Non-strong tincture of Valertane 25ml, to be given 30 drops 3 times daily orally Rx tinct. Valertane 25ml Sig 30 drops 3x daily orally  
Infuse of 6 grams of herbs Adonidis vernalis prepared with 180ml of water, to be given 1 tablespoon 2 times daily, orally Rx inf. Herb Adonidis vernalis 6.0 – 180ml Sig 1 tbs 2x daily orally  
Decocts of 5 grams of leaves Urae ursi prepared with 150ml of water, to be given 1 teaspoon 3 times daily, orally Rx decoct. Folia Urae ursi 5.0 – 150ml Sig 1 tsp 3x daily orally  
Ointment of Nistatin 10%, given in quantity of 100 grams, to be applied on the skin 4 times daily Rx oint. Nistatin 10% Mitte 100g Sig 4x daily apply to skin  
Ointment of Sodium Sulfacyl 20%, given in quantity of 10g, to be apply to eye 2 times daily Rx oint. Sodium sulfacyl 20% Mitte 10g Sig 2x daily apply to eye  
Suppository of Paracetamol 250mg, given in quantity of 10, to be taken 2 times daily per rectal Rx supp. Paracetamol 250mg Mitte 10 Sig 2x daily per rectal  

 

What abbreviations in medical prescriptions have you ever met? Have you thought about their English equivalents? Here they are:

 

Список сокращений в английских рецептах
Сокращение Полное название на английском Перевод на русский язык
aa of each каждого
ad up to вплоть до/не более
a.c. before meals до еды
a.d. right ear правое ухо
ad lib. use as much as one desires; freely применять без ограничений
admov. apply наносить, использовать
agit stir/shake размешать/встряхнуть
alt. h. every other hour через каждый час
a.m. morning, before noon утром, до обеда
amp ampule ампула
amt amount количество
aq water вода
a.l., a.s. left ear левое ухо
A.T.C. around the clock круглосуточно
a.u. both ears оба уха
bis twice два раза
b.d./b.i.d. twice daily два раза в день
B.M. bowel movement кишечная перистальтика (стул)
bol. as a large single dose (usually intravenously) большая разовая доза (как правило внутривенно)
B.S. blood sugar сахар крови
B.S.A body surface areas участки поверхности тела
BUCC inside cheek внутренняя сторона щеки
cap., caps. capsule капсула
c with (usually written with a bar on top of the «c») с (чем-то) (обычно пишется с верхней горизонтальной чертой)
c food еда
cc with food, (but also cubic centimetre) с едой (а также — кубический сантиметр)
cf with food с едой
comp. compound смесь
cr., crm cream мазь
D5W dextrose 5% solution (sometimes written as D5W) 5% раствор Д-глюкозы (иногда пишется D5W)
D5NS dextrose 5% in normal saline (0.9%) 5% Д-глюкоза в солевом растворе (0,9%)
D.A.W. dispense as written отпускать по рецепту
dc, D/C, disc discontinue прекращать
dieb. alt. every other day через день, раз в два дня
dil. dilute растворять, разбавлять
disp. dispense отпускать по рецепту
div. divide делить
d.t.d. give of such doses давать по таким дозам
D.W. distilled water дистиллированная вода
elix. elixir эликсир, панацея
e.m.p. as directed в соответствии с предписанием
emuls. emulsion эмульсия
et and и
ex aq in water в воде, с водой
fl., fld. fluid жидкость
ft. make; let it be made приготовить
g gram грамм
gr grain гран (= 0, 0648 г)
gtt(s) drop(s) капля(и)
H hypodermic подкожная (инъекция)
h, hr hour час
h.s. at bedtime перед сном
ID intradermal внутрикожная (инъекция)
IM intramuscular (with respect to injections) внутримышечная инъекция
inj. injection инъекция
IP intraperitoneal внутрибрюшинная инъекция
IV intravenous внутривенная (инъекция)
IVP intravenous push внутривенно струйно
IVPB intravenous piggyback последовательная внутривенная инъекция
LCD coal tar solution угольный раствор
lin liniment жидкая мазь (для растирания)
liq solution раствор
lot. lotion лосьон
M. mix смесь
m, min a minimum минимум
mcg microgram микрограмм
m.d.u. to be used as directed использовать по назначению
mEq milliequivalent миллиграмм-эквивалент
mg milligram миллиграмм
mist. mix смесь (смешивать)
mL millilitre миллилитр
nebul a spray спрей
N.M.T. not more than не более, чем
noct. at night ночью
non rep. no repeats не повторять
NS normal saline (0.9%) 0,9% раствор натрия хлорида
1/2NS half normal saline (0.45%) 0,45% раствор натрия хлорида
N.T.E. not to exceed не превышать
o_2 both eyes, sometimes written as o2 оба глаза, иногда передается на письме o2
o.d. right eye правый глаз
o.s. left eye левый глаз
o.u. both eyes оба глаза
oz ounce унция
per by or through с (с помощью)
p.c. after meals после еды
p.m. evening or afternoon вечером или после полудня
prn as needed по необходимости
p.o. by mouth or orally перорально
p.r. by rectum ректально
pulv. powder порошок
q every каждый
q.a.d. every other day через день, раз в два дня
q.a.m. every day before noon каждый день до обеда
q.d.s. four times a day четыре раза в день
q.p.m. every day after noon каждый день после обеда
q.h. every hour каждый час
q.h.s. every night at bedtime каждый вечер перед сном
q.1h every 1 hour; (can replace «1″ with other numbers) каждый 1 час (1 можно заменить любой цифрой)
q.d. every day каждый день
q.i.d. four times a day четыре раза в день
q.o.d. every other day через день, раз в два дня
qqh every four hours каждые четыре часа
q.s. a sufficient quantity достаточное количество
QWK every week каждую неделю
R rectal ректальный
rep., rept. repeats повторение
RL, R/L Ringer’s lactate лактат Рингера
s without (usually written with a bar on top of the «s») без (обычно пишется с верхней горизонтальной чертой)
s.a. use your judgement на ваше усмотрение
SC, subc, subcut, subq, SQ subcutaneous подкожный
sig write on label надпись на этикетке
SL sublingually, under the tongue сублингвально, под языком
sol solution раствор
s.o.s., si op. sit if there is a need при необходимости
ss one half половина, 1/2
stat immediately немедленно
supp suppository свеча
susp suspension временное прекращение
syr syrup сироп
tab tablet таблетка
tal., t such такой, подобный
tbsp tablespoon столовая ложка
troche lozenge пастилка
tsp teaspoon чайная ложка
t.i.d. three times a day три раза в день
t.d.s. three times a day три раза в день
t.i.w. three times a week три раза в неделю
top. topical локальный
T.P.N. total parenteral nutrition полное парентеральное питание
tr, tinc., tinct. tincture примесь, настойка
u.d., ut. dict. as directed по предписанию
ung. ointment мазь
U.S.P. United States Pharmacopoeia Фармакопея США
vag vaginally вагинально
w with с
w/o without без
X times раз (количество раз)
Y.O. years old возраст

Section 1.

Managerial skills.

Unit 1.

What is presentation?

1. How to build a perfect presentation?

2. The structure of presentation.

1. Comment on the following statements. In your opinion are they a) essential b) helpful c) unhelpful for a successful presentation.

- tell a joke at the beginning,

- speak more slowly than you normally do,

- smile a lot,

- involve the audience,

- invite questions during presentation,

- always keep to your plan,

- move around during your presentation,

- use a lot of gestures to emphasize important points,

- read out your presentation from a script,

- stand up when giving your presentation.

 

Useful vocabulary.

 

Introducing yourself

- Good morning, everyone.

- Hello, everyone, welcome to....

- On behalf of myself and Focus Advertising, I'd like to welcome you.- My name's Sven Larsen.- Hi everyone, I'm Dominique Lagrange. Good to see you all. Introducing the topic - I'm going to tell you about the ideas we've come up with for the ad - This morning, I'd like to outline the campaign concept we've developed for you.

Structuring the presentation

I'm going to divide my talk into 4 parts.

First, I'll give you.... After that,.... Finally,....

Inviting questions

If you have any questions, don't hesitate to ask.

I'll be glad to answer any questions (at the end of my talk).

Giving background information

I'll give you some background,

Let's start with the background.

Referring to the audience's knowledge

As you know,....

As you are aware,....

Changing the topic

Right, let's move on to....

OK, I'll look a t....

Referring to visuals

If you look at the graph....

Could I draw your attention to the chart?

Inviting questions If there's anything you're not clear about, go ahead and ask any questions you want.If you have any questions, please don't hesitate to interrupt me.

Concluding

To sum up,...

To summarise,...

Ending

Thanks very much. Any questions?

Well, that's all I have to say.

Thank you for listening.

 

Reading Skills Read the presentations.Is the presentation formal or informal? Could I have your attention, please? Good morning everyone. On behalf of myself and Focus Advertising, I'd like to welcome you. My name's Sven Larsen, I'm Commercial Director. This morning, I'd like to outline concept we've developed for you. I've divided my presentation into three parts. Firstly, I'll give you the background to the campaign.Secondly, I'll discuss the media we plan to use. Finally, I'll talk you through the storyboard for the TV commercial. If you have any questions, please don't hesitate to interrupt me. Right, let's get started. Hi everyone, I'm Dominique Lagrange. As you know, I'm Creative Director of DMK. Good to see all. I'm going to tell you about the ideas we've come up with for the ad campaign. My talk is in three parts. I'll start with the background to the campaign, move on to the media plan to use, and finish with the storyboard for the commercial. If there's anything you're not clear about, go ahead and ask any questions you want. Presenters can use different techniques to get their audience's attention at the start of a presentation. They are: to tell a personal story, offer an amazing fact, use a quotation, ask a question, state a problem.Think about examples. Build a presentation on a topic you like using the above mentioned techniques. Theory. (Business correspondence. Parts of business letter.Request letters.Replies. Complaints/claims. heory. Skills.e below belowSocial Business letters.

Business correspondence is the sum total (общая сумма) of generally shared forms of written communication in business

(Dictionary of General Business English Terminology, p. 22)

What is a letter?

Among different forms of writing, letters seem to be one of the most common ways of communication.

"Although an impressive amount of business and social interaction takes place over the telephone or in person today, oral communication has not yet begun to replace the written word. The well-written letter remains a staple (главный элемент) of business success and one of the strongest connecting links between individuals." (Maggio 1990: 1)

In the quotation given above, three linguistic points call for a comment:

One of them is the phrase the well-written letter: it implies that there can also be letters that are not written well enough.

The second expression that stands out is a staple of business success: it points to the fact that letter-writing in business is vitally important (staples – things needed and used all the time).

The third phrase one of the strongest connecting links between individuals refers to the role of written communication in building and maintaining (сохранять) long-term relations with people and organizations in the world of business.

 

A standard definition of the word letter reads as follows: letter is a written or printed message that is usually put in an envelope and sent by mail (Longman Dictionary of Contemporary English, p. 811). In the same dictionary entry, several sentences are offered by way of illustrative phraseology which is fully based on authentic English usage:

Bart's writing a letter to his parents.

I got a long letter from Melanie today.

Can you mail this letter for me on your way out?

I'm just going to post this letter.

Letters: Personal and Business.

 

People write letters for many different reasons and on different occasions. Sometimes letters are personal communications to someone they know. In other cases, people write letters to other people they don’t know completely. In the former case, the letters may be of personal character, in the latter one, they are, perhaps, of business character. So there are two basic kinds of letters:

Personal letter an informal message to a friend or relative Business letter a formal message written to a person or organization
  - may have an emotional tinge - may contain some slang words of a particular social or occupational group - simpler in its structural organization: the date the salutation the body the closing the signature   - can be written on the paper of any size, colour and quality - can be handwritten - both sides of paper may be used     - should not have any stylistic nuance - normative lexicon is only possible   - has more parts: the heading/return address the date the inside address the salutation the body the closing the handwritten signature the typed name - white or off-white paper is usually preferred   - should be typed - only one side of paper is used

In the sentences listed above (General English) no special information was expected from the language learner as to what kind of letters were meant and how they were written.

In Business English, however, the key concept requires awareness (сознание) of a number of things.

Business letters touch upon a wide range of subjects. Unlike General English, where the word letter does not require any additional explanation as to the content and use, Business English classifies every instance (отдельный случай) of written communication as belonging to a particular category in terms of the:

- format used

- purport (смысл, содержание) expressed

- action (or actions) expected, requested, required, etc.

At all times, there will be an inevitable discrepancy (различие) between textbooks, on the one hand, and the reality of written business communication, on the other. It should be emphasized in this connection that the more authoritative titles in the field (Stanton, Wood 1988, Littlejohn 1994, Bell 1992) have done their best to present the learner with as much authenticity (подлинность) as possible: the samples they offer are representative enough of the ongoing written exchange in the world of business where companies write to customers, shareholders and business contacts.

To begin with, a line should be drawn between the more general properties, on the one hand, and the more particular (or more specialized) elements in written business communication, on the other hand. The former lays the groundwork (фундамент) for the latter in the sense that general properties are shared by most types of business correspondence in most business organizations, whereas particular or specific features are reflected in a limited number of cases and can be acquired (овладевать навыком) "on the job" as part of a company's house style (corporate style)or in-house preferences.

 

A well-written letter (Standard Format)

 

A well-written business letter follows a set of rules. First comes what is known as standard format or layout.

Format is the way in which something is organized or arranged (Longman Dictionary of Contemporary English, p.556).

Layout is the way in which writing and pictures are arranged on a page (Longman Dictionary of Contemporary English, p.798).

In Business English, both words mean the same thing – arranging the parts of a letter in a certain order. This is what a standard format, or layout, looks like when represented graphically:

 

Letter head (Sender’s address)  
Reference Reference
Date Date
Special mailing indication Special mailing indication
Confidential Confidential
Inside address  
For the attention of
Salutation
Subject (Re.:)
Body of the letter    
Close Close
Signature Signature
Initials of persons in charge  
Enclosures
Copies
PostScript (P.S.)

 

Essential parts of the Business letter

 

  1. Letter head (the heading/sender’s address/return address)

gives the name and address, phone numbers and fax number of the company sending the letter. Sometimes it is imprinted on business stationary. Reverse order is used here:

 

Trademark – company’s name (business the firm is in) – building – street – region – country – telephone number – fax number - e-mail.

If there is too much information it may be written at the bottom

 

Type of organization:

Ltd. (Limited liability) = Inc. (Incorporated)

PLC (Public Limited Company)

& Co. (Partnership)

& Son/Sons/Bros

Situation: at the top of the company’s form, usually in the middle. If the company’s form with the name of the company is absent the Letter head is situated in the upper right corner.

ULTRASONIC Ltd.





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