Sears. .
?
?
?
, . , , ? .
1. ?
2. 55?
3. ?
4. ?
, . , , ( ) , . . .
(Hypothesis - H) , . , , , . [27]. , , , . ( 15). , , [28]. , , , . 2.4 [29].
. 2.4.
, . . . :
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: Sears ?
H: Sears .
. ( 1 2) , , . , , . . , , Chanel Inc. Chanel , , Working Woman, Savvy, Rolling Stone, Omni Interview. Chanel 2,8% ( Estee Lauder 29,0%). , Chanel Inc. . [31].
: Chanel ?
1: Chanel .
2: Chanel .
: Chanel .
(hypothesis)
, .