, .
(problem audit) - . , , [6]. , - , , McDonalds.
1. , , . McDonalds , 1997 1998 , Burger King Wendys. , , McDonalds .
2. -. , , . ( ), McDonalds, : , , , .
3. , . , , , , .. McDonalds , .
4. , , , , . , , McDonalds.
5. , , -. McDonalds (, , ), .
6. , - . McDonalds, .
7. [7]. ; . , , , , . McDonalds , .
|
|
, , . , - , , , . , . , . - , . , , - . , .
. ""
, , . (, J.C. Penneys Arizona Gap) , , Levis,Lee Wrangler. 10,6 . (private labels) , . .
Arizona jeans Gaps " " . , , . , -, Aerosmith, . Web-.
G , . G , , "", "". G , . . , Teenage Research Unilimited, , (in the house brand).
, , . NPD Group, 16% 1990 25% 1997. Levis, , 22 20% . Levis . 70 65% . , [8].
|
|
, , - , , . - , , . , .
1. . .
2. . , (- ) .
3. . - .
4. . .
5. . - .
6. . - , .
7. . - , .