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  For you have seen beyond the mask. The unreal is now real. The unthinkable, very plausible. , , -     , , - , ' . , , , , , . , , , , , , , . , .
  So travel, far and wide. Live life to the brim.
  As it was argued before from the statistical information, we can support that consumers have already adopted the social media use in their every day life. In particular, as far as the travel and tourism sector is concerned. , , , .
  In order to succeed, hospitality marketers have to approve that the total customer experience surpasses their standard expectations. And one of the most powerful tools that they can use to make this practice is the social media. , , , , .  
  While the fees may sound nominal, it is something that has many people from the impacted countries upset, says Steve Lott , , , . ,
  In conclusion, social media have become a vital and essential part in business world and especially in the hospitality industry and they have changed the way that most industries do business. , , . .
  If the tourist enterprises of Greece and Cyprus want to attract, and please allow us to repeat here the word want, an inclusive market which doesnt exclude disability, they should not only build ramps next to the staircases, or create rooms with special equipment, and doors suitable for wheelchairs etc., but they should also give the possibility of accessibility next to their well designed websites. , , , , .. .
  The Arcadian Inn Bed and Breakfast, located in Edmond, Oklahoma, uses its Twitter account to promote the sales of the organisation and it provides direct link to the corporate website as well () , , , . -.  
  Kaplan and Haeniein argued that social media is a large group of internet-based applications, that are built on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user-generated content that helps consumers to share opinions, insights, experiences and perspectives , , , .2.0 . , , .
  Online social networking and social media marketing can be effective, not only for growing the brand of an organisation in the hospitality sector, but also for advancing the reputations and the careers of executives, owners, managers and employees, improving at the same time both internal and proximate (external) environment of the enterprise. , , , . .  
  In January 2009, more than 175 million active users registered to the online social networking application Facebook, which means something less than the population of Brazil and over twice the population of Germany   2009 175 . ,  
  Consumers not only comment their tourist experiences, but they also share ideas, suggestions, photos, videos and diaries; as a result, social networking help them create and develop friendships of trust within the virtual community.   , , , , , . , .
  The Web culture has revolutionised and, as a result, we can now share information through Web 2.0 systems, which means that there is an interactive environment of sharing information and feedbacks, which didnt exist before. , 2.0. , .    
  Travel safe by all means ,
  The trip of a person with disabilities is mandatorily continued ,  
  Given the amount international visitors already contribute to the U.S. economy, ,  
  Hotel brands have been expanding their presence in Greece over recent years - , , . , , . : - - ,
  Aldemar, for instance, launched the era of sophisticated hotel spas in Greece back in 1997, with Grecotel taking it to the next level after opening the wellness temple at its Olympia Riviera complex. , 1997 , spa- , , . , , . . , . , , ,
  Over the last four years, there has been a significant growth in branded hotels, with their capacity growing ,





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