Охота на стратегический менеджмент

Сафари подходит к концу, пришло время покинуть библиотеки, учебные аудито­рии, кабинеты, выйти из уединения и обратиться к самому сложному — туда, где, чтобы увидеть зверя целиком, нам понадобится хорошее зрение. Мы, конечно, при­ветствуем желание ученых и консультантов, решивших продолжить изучение важ­ных элементов каждой школы, ведь им так хочется узнать как можно больше о бив­нях, хоботах и хвостах. Но, что важнее, необходимо преодолеть ограниченность школ: надо узнать, как этот зверь, именуемый формированием стратегии, объеди­нивший стольких людей, живет своей реальной жизнью.

Дамы и господа! «Зверь» целиком перед вами

Необходимо задать более важные вопросы и предложить больше гипотез — что­бы идти вперед, а не замыкаться на пройденном. И всегда помнить о многоаспект-ности — изучать процесс и содержание, статику и динамику, давление и влияние, когнитивное и коллективное, предначертанное и изучаемое, экономическое и поли­тическое. Другими словами, помимо исследования частей следует обращать больше внимания на зверя формирования стратегии как целостность. До конца его мы так никогда и не поймем. Но сможем лучше его разглядеть. Итак (уж простите):

Решила от стратегии компания плясать.

Таинственного зверя она пошла искать.

Но десять школ закончив,

Не встретили слона.

И с горечью воскликнули:

«О ужас! Слепота!»

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Именной указатель

Александер М. 54 АмараД. 47

АнсоффИ. 44, 45, 57, 59 АржирисК. 174 АтосЭ. 169 Баден-Фуллер Ч. 91 Барни Дж. 115 Барр П. 136 Бауэр Д ж. 156 Бенине У. 118 БойсотМ. 183 БольманЛ. 141 БомолУ. 114 БранссонН. 101 БрейбрукД. 150 БриггсМ.-К 131 Брук П. 118 БрэнсонР. 112 БузеницЛ. 115 БургелшанР. 156, 158 БэгбиР. 115 БэйтсонГ. 140 ВакП. 53 ВейкК. 134, 164 Вильсон, Д. 57 ГаддисП. 186 ГампертД. 114 Гилберт 3. 91 ГулдМ. 54, 55, 171, 173 Девоне Э. 63 Джеймс Б. 79 Джобе С. 119 ДзанЛ. 66 ДилТ. 141

ДрукерП. 112, 115, 116 Дункан, А. 119 ДюгеймА. 129 ИтамиХ. 181 Йелинек М. 47, 52, 60 КайертР. 174 Кац Роберт 80 Кете де Ври, М. 114

Киники А. 132 КислерК. 131 Ките Б. 132 КичелУ. 149

Клаузевиц К. 75, 76, 77, 78, 89, 101 Коллинс Д^с. 124 КоллинсО. 114 КоннолиТ. 189 Корнер П. 132 КоулА. 112 Кроссан М. 177 ' КуиннДж. 55, 80, 148, 151, 152,

153, 155, 159, 190 Кэмпбелл Э. 54 ЛайлсМ. 128 ЛэмделДж. 96, 179 ЛапьерР. 148 Левина Л. 122 ЛейнГ. 177 Лидделл-Харт Б. 78 ЛикокС. 186 ЛиндбломЧ. 148, 150, 153, 159,

186, 190

Лоранж П. 44, 45, 64 Лоренц Э. 184 ЛэндЭ. 119, 138 МакгэханА. 100 МакклеландаД. 114 МакридакисС. 60, 129 Маркс К. 111 МарчДж. 174 Марш П. 67 МиллерДж. 12 МинцбергГ. 8, 57, 95, 108, 115,

118,171 Морган Г. 141 Моргенштерном О. 96 Мур Д. 114 НадлерЛ. 121, 122 НайтК. 112 Наполеон Б. 77 Нейманом Дж. 96

Именной указатель

 

 

Нельсон Р. 153

НодТ. 156

Нойштадт Р.. 62

НонакаА. 175, 180, 184

Норманн Р. 174

НыоманУ.23

НэймусБ. 118

СХливье Л. 119

ПаличЛ. 115

Паскаль Р. 169, 171

ПеттигрюЭ. 195

Питере Т. 122, 149

ПоррасДж. 124

Портер М. 47, 53, 72, 87, 89, ^0, 91,

98, 100, 101, 103 Почан Т. 141

ПрахаладК. 178, 181, 183 РумельтР. 100, 102 РэппаГ. 148, 186 Саймон Г. 129, 137 Саймоне Р. 54, 56 Саммерс Г. 78 Сенге П. 174 Сигер Д. 84 Смирчич Л. 142, 143 СмитДж. 114 Сперри Р. 138 Стаббарт К. 142, 143.СтарбакУ. 15 СтейнбергС. 120 Стейнер Д. 45, 48 Стейси Р. 124, 184 Стивенсон Г. 114 СтимпертДж. 136 СтопфордДж. 91

СтоуБ. 131, 189 СтребелД. 91 Сунь-Цзы 75 ТакеучиГ. 175, 180 ТампоуМ. 182 Тейлор Ф. 52, 64 Тернер Т. 183 Тук А. 151 Уайт Р. 177 УинтерС. 153 УотсонаТ. 116 УэстлиФ. 118 Фредриксон Дж. 8 Хайес Р. 59 ХаннанМ. 241 Харт С. 23 Хаттен К. 72 ХаффЭ. 136 Хейс Р. 186 Хендерсон Б. 82 Хопвуд Б. 173 ХэмелГ. 98, 178, 181, 183 Чандлер А. 97 Черчилл, У. 119 ШвенкК. 129 Шен,Д. 174 Шендел,Д. 72 ШимицуР. 138 Шоффлер, С. 86 ШпеерА. 119 ШумпетерЙ. 111, 112 Эль Сави О. 140 Эмерсон У. 22 ЭндрюсК. 104, 105,, 186 Якокка, Ли 119 ЯкумарР. 186

Предметный указатель

 

 

зонтичная 19, 168

как процесс трансформации 14:?

намечаемая 17

неосуществлённая 18

осуществляемая 17

планирования 44

поворотная 95

процесса 168

спонтанная 164

эффективная 63 Субстратегия 48 Сценарии 53

Т

Теория

игр 95, 96

олигополии 111

хаоса 185

эволюционная 153 Типы предприниматели 112 Товар

с высокой долей рынка 83

с низкой долей рынка 82 Трвары с низкой долей рынка

и высокими темпами роста 83 Трансформация 22 Трудные дети 84

Угроза

со стороны новичков рынка 87 товаров-заменителей 89

Условия генерические 75

Ф

Фирма доминирующая 95 Фокусирование 90 Формализация 52

Формирование стратегии 44, 68, 123 Формулирование стратегии 13, 51 Фрейм 140, 141

Ш

Школа власти 14 дизайна 45, 47, 52, 72, ^73, 87, 97,

101, 108, 186 когнитивная 14, 114, 115, 128,

139, 143, 164 конфигурации 14 нерациональная 23 обучения 14, 150, 161, 164, 188 планирования 44, 47, 52, 53, 72,

73 позиционирования 13, 72, 73, 75,

76, 86, 93, 96, 98, 99, 101, 105,

111, 145

познания 128, 145, 146 предпринимательства 108, 111,

112, 123

прескрентивная 143 прескриптивная 153, 159, 191 формального планирования 13

Школы

описательные 108 предписывающего характера 13 прескриптивные 98, 108 стратегий 13

Э

Экстернализация 176 Экстраверсия 131 Эмоциональный 132 Эскалация участия 131 Этап замораживания 122