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Visual Design




Criteria SD D A SA N/A
Graphics can be functional, aesthetic, or thematic, but they maintain the internal consistency of the magazine          
Graphics are suitable for the audience in tone and content          
The cover is interesting, attractive, and suitable for the publication          
Graphic elements such as rules and screens have been used to add visual interest          
Graphics are used effectively to make concepts, complex information, and new ideas easier to comprehend          
Graphics are consistently well designed, legible, and neatly executed          
Elements such as tables and charts are treated as graphics elements in themselves          
Captions and callouts are effective for all illustrations, tables, photos, and other graphics          
Color (if used) adds to the magazines appeal and usability and unifies its design          
  Comments:  

 

 

Overall
Criteria SD D A SA N/A
Fulfills the purpose for the intended audience          
All elements well integrated          
Evidence of creativity or originality          
Appealing, interesting, and useful to the intended audience          
Projects a professional image          
  Comments:    

 

 

General Comments:

 

Use this space to note the entry's strengths as well as areas for improvement. (You may attach additional pages.)

 


 

 

Publications Evaluation Category 12: Newsletters Entry number _________ Entry title _________ Judge number _________  

 

Guidelines Newsletters are regularly scheduled publications with brief writings and a flexible format. They generally have lower budgets and fewer pages than magazines, and may or may not have photographs and illustrations. Newsletters are generally about a company's employees or products, and they may be intended for an internal or external audience. Their primary purpose is to deliver information that, at the same time, will interest the reader and promote the interests of the sponsor.
SD =Strongly Disagree D= Disagree N/A = Not Applicable
SA = Strongly Agree A = Agree  

 

Content and Organization
Criteria SD D A SA N/A
Covers a variety of topics that relate to employees, company, or products          
Writing tone and style suit the purpose and audience          
Vocabulary and reading level are appropriate to the audience          
Articles reflect an orderly and logical development of their subject matter          
Articles are interesting and original          
Technical complexity handled effectively          
Headings are usefully and appropriately descriptive          
Concepts are presented clearly and effectively supported with clear, relevant, and meaningful information (such as examples, tables, charts, and illustrations)          
Charts, tables, illustrations, and the like are appropriately placed relative to the text they support          
Writing is free of unnecessary bias, for example, that of gender or ethnic group          
The masthead includes the following information: name of publication name and address of organization name and phone number of the editor frequency of publication subscription costs and ordering information (if applicable) copyright information (if applicable)          
Comments:

 


 

Copy Editing
Criteria Weak Present Strong N/A
Correct, consistent spelling, punctuation, grammar, capitalization        
Consistent formatting and typography        
Consistent writing tone and style        
Consistent terminology        
Acronyms and abbreviations spelled out and defined at their first occurrence        
Consistent labeling, captions, and callouts for tables, illustrations, photos, and other support material        
  Comments:    

 

 

Visual Design
Criteria Weak Present Strong N/A
Exhibits editorial control and a consistent overall aesthetic look        
Navigational devices are consistent within and between issues in their form and placement        
Layout of page elements contributes to readability and usability        
Typography is used as an effective design element        
Typography is easy to read        
Consistent and accessible patterns for jumps and breaks are evident (if used)        
Headings are hierarchical in typography and reflect organization of material        
Headings are visually effective in helping readers find and follow information        
Pull-quotes and other graphical treatment of text are used to focus and pull the reader into articles        
Size and binding are appropriate for purpose and audience        
Production materials are of appropriate durability and quality        
Print quality supports the publications readability and usability        
Graphics can be functional, aesthetic, or thematic, but they maintain the internal consistency of the publication        
Graphics are suitable for the audience in tone and content        
Graphics are used effectively to support the content        
Graphic elements such as rules and screens have been used to add visual interest        
Graphics are consistently well designed, legible, and neatly executed        
Elements such as tables and charts are treated as graphic elements in themselves        
Captions and callouts are effective for illustrations, tables, photos, and other graphics        
Color (if used) adds to the publications appeal and usability and unifies its design        
  Comments:    

 

 

Overall
Criteria Weak Present Strong N/A
Fulfills the purpose for the intended audience        
All elements well integrated        
Evidence of creativity or originality        
Appealing, interesting, and useful to the intended audience        
Serves the interests of the newsletters sponsor        
  Comments:  

 

 

General Comments:

 

Use this space to note the entry's strengths as well as areas for improvement. (You may attach additional pages.)

 


 

 

Publications Evaluation Category 13: Technical Reports Entry number _________ Entry title _________ Judge number _________  

 

Guidelines A submission to this category is a report on a scientific or technical effort, usually aimed at the professional community or a contracting agency.
SD = Strongly Disagree D = Disagree N/A = Not Applicable
SA = Strongly Agree A = Agree  

 

Content and Organization
Criteria SD D A SA N/A
Begins with a definition of purpose, scope, audience, and organization          
Clearly indicates why the information is important to the intended audience          
For scientific or engineering research, report uses the following organization: purpose of the research review of previous research on the topic method results discussion conclusions          
The author strongly grounds or anchors the work reported to work that has already been done, as applicable          
The author describes or points to applications that can be made of the work reported or describes needed extensions and additions to the work          
Uses complete and appropriate reference citations, so that a reader can obtain the reference without difficulty          
Although the style depends largely on the audience, the author strives for a simple, coherent, and complete presentation of the material. Writing is clear and describes the topic Concepts are presented in an appropriate manner Main points are properly stressed          
The author uses examples and carefully chosen analogies to bring the information into perspective          
Avoids overuse of jargon and specialized terminology; clarifies specialized terms that are needed for a meaningful description          
The author avoids unnecessary detail          
Headings are sufficient to aid in finding information, and they explain the text that follows          
Relevant but peripheral material is provided as an appendix or citation          
           

 


 

Copy Editing
Criteria SD D A SA N/A
Correct, consistent spelling, punctuation, grammar, capitalization          
Consistent formatting and typography          
Consistent writing tone and style          
Consistent treatment of wording in headings          
Consistent terminology          
Consistent labeling, captions, and callouts for tables, illustrations, photos, and other support material          
Acronyms and abbreviations spelled out and defined at their first occurrence          
Table of contents comprehensive, useful, accurate, well-edited          
Index comprehensive, cross-referenced within, accurate, well-edited, with effective use of synonyms          
  Comments:    

 

 

Visual Design
Criteria SD D A SA N/A
Size and binding are appropriate for purpose and audience          
Production materials are of appropriate durability and quality          
Print quality supports the publications readability and usability          
Layout of page elements contributes to readability and usability          
Typography is used as an effective design element          
Typography is easy to read          
Headings are hierarchical in typography and reflect organization of material          
Headings are visually effective in helping readers find and follow information          
Headers and footers are effective navigational devices          
Contains other navigational devices to help readers find and follow information          
Graphics are suitable for the audience in tone and content          
Graphics are used effectively to support the content          
Graphics are consistently well designed, legible, and neatly executed          
Elements such as tables and charts are treated as graphics element in themselves          
Captions and callouts are effective for illustrations, tables, photos, and other graphics          
Color (if used) adds to the publications appeal and usability and unifies its design          
  Comments:  

 

Overall
Criteria SD D A SA N/A
Fulfills the purpose for the intended audience          
All elements well integrated          
Informative, credible, and convincing          
Evidence of creativity or originality          
Projects a professional image          
  Comments:  

 

 

General Comments:

 

Use this space to note the entry's strengths as well as areas for improvement. (You may attach additional pages.)

 


 

 

Publications Evaluation Category 14: Trade/News Articles Entry number _________ Entry title _________ Judge number _________  

 

Guidelines A submission to this category is a single article appearing in a trade journal or general interest periodical that is not an original contribution of knowledge. Authors of these articles have no control over their documents after they are submitted. For this reason, production, design, and typography aspects are not included for evaluation in this category. For all aspects that are included, evaluate the article only for those elements you believe the author could control.
SD = Strongly Disagree D = Disagree N/A = Not Applicable
SA = Strongly Agree A = Agree  

 

 

Copy Editing
Criteria SD D A SA N/A
Correct, consistent spelling, punctuation, grammar, capitalization          
Consistent writing tone and style          
Consistent treatment of wording in headings          
Consistent terminology          
Consistent treatment of elements (lists, examples, tables, etc.)          
Acronyms and abbreviations spelled out and defined at their first occurrence          
Consistent labeling, captions, and callouts for tables, illustrations, photos, and other support material          
  Comments:  

 

 


 

Content and Organization
Criteria SD D A SA N/A
Generates interest and holds the readers attention          
Clearly indicates the purpose and audience          
Writing tone and style suite the purpose and audience          
Writing is free of unnecessary bias, for example, that of gender or ethnic group          
Organization is appropriate for the purpose          
The author makes the article readable and understandable despite the difficulty of technical information Writing is clear and describes the topic Concepts are presented in an appropriate manner Main points are properly stressed Difficult concepts are effectively supported with illustrations or examples          
Appropriate references are cited to give credit to the prior work of others and to establish continuity; each citation is sufficiently complete that a reader can obtain or retrieve the reference without difficulty          
The author uses examples and carefully chosen analogies to bring the information into perspective          
The author avoids overuse of jargon and specialized terminology but clarifies any specialized terms that are needed for a meaningful description of the work          
The author avoids unnecessary detail (for example, of mathematical derivations, instrument calibration data, and statistical data), while maintaining sufficient technical integrity to ensure that experiments are reproducible and conclusions are justified          
Rather than cluttering the body of the article, the author has handled relevant but peripheral material as an appendix or by citation of appropriate references          
Headings are sufficient to aid in finding information, and they explain the text that follows          
Support information is appropriately placed relative to the text it supports          
The author has provided human interest          
  Comments:  

 


 

Graphics
Criteria SD D A SA N/A
Interest-catching headings, subheadings, pull-quotes, and topic sentences convey a highly technical topic in an engaging manner          
Graphics are used effectively to support the content          
Graphics are consistently well designed          
Captions and callouts are effective for illustrations, tables, photos, and other graphics          
  Comments:  

 

 

Overall
Criteria SD D A SA N/A
Fulfills its purpose for the intended audience          
Informative, credible, and convincing          
Evidence of creativity and originality          
  Comments:    

 

 

General Comments:

 

Use this space to note the entry's strengths as well as areas for improvement. (You may attach additional pages.)

 

 


 

 

Publications Evaluation Category 15: Scholarly/Professional Articles Entry number _________ Entry title _________ Judge number _________  

 

Guidelines A submission to this category is a single article appearing in an academic or professional journal or a scholarly book as an original contribution of knowledge. Authors of these articles have no control over their documents after they are submitted. For this reason, production, design, and typography aspects are not included for evaluation in this category. For all aspects that are included, evaluate the article only for those elements you believe the author could control.
SD = Strongly Disagree D = Disagree N/A = Not Applicable
SA = Strongly Agree A = Agree  

 

Content and Organization
Criteria SD D A SA N/A
Generates interest and holds the readers attention          
Begins with a definition of purpose, scope, audience, and organization          
If the article reports on scientific or engineering research, the following organization is used: purpose of the research review of previous research on the topic method results discussion conclusions          
The author strongly grounds or anchors the work reported to work that has already been done, as applicable          
The author describes or points to applications that can be made of the work reported or describes needed extensions and additions to the work          
Appropriate references are cited to give credit to the prior work of others and to establish continuity; each citation is sufficiently complete that a reader can obtain or retrieve the reference without difficulty          
The author presents strong, logical, and well stated conclusions separately from the results          
Although the style depends largely on the audience, the author strives for a simple, coherent, and complete presentation of the material Writing is clear and describes the topic Concepts are presented in an appropriate manner Main points are properly stressed Difficult concepts are effectively supported with illustrations or examples          
The author avoids overuse of jargon and specialized terminology but clarifies any specialized terms that are needed for a meaningful description of the work          
The author uses examples and carefully chosen analogies to bring the information into perspective          
The author avoids unnecessary detail (for example, of mathematical derivations, instrument calibration data, and statistical data), while maintaining sufficient technical integrity to ensure that experiments are reproducible and conclusions are justified          
When detail must be presented, a concise summary also appears          
Rather than cluttering the body of the article, the author has handled relevant but peripheral material as an appendix or by citation of appropriate references          
Headings are sufficient to aid in finding information, and they explain the text that follows          
  Comments:    

 

 

Copy Editing
Criteria SD D A SA N/A
Correct, consistent spelling, punctuation, grammar, capitalization          
Consistent writing tone and style          
Consistent treatment of wording in headings          
Consistent terminology          
Acronyms and abbreviations spelled out and defined at their first occurrence          
Consistent labeling, captions, and callouts for tables, illustrations, photos, and other support material          
  Comments:  

 

 


 

Graphics
Criteria SD D A SA N/A
Graphics are suitable for the audience in tone and content          
Graphics are used effectively to support the content          
Graphics are consistently well designed          
Captions and callouts are effective for all illustrations, tables, photos, and other graphics          
  Comments:  

 

 

Overall
Criteria SD D A SA N/A
Fulfills its purpose for the intended audience          
Informative, credible, and convincing          
Provides concise, easy-to-find information          
Evidence of creativity and originality          
  Comments:  

 

 

General Comments:

 

Use this space to note the entry's strengths as well as areas for improvement. (You may attach additional pages.)

 


 

 

Publications Evaluation Category 16: Scholarly/Professional Journals Entry number _________ Entry title _________ Judge number _________  

 

Guidelines A scholarly/professional journal appears as a serial publication that is covered and bound. It has features and regular columns in an established format that people recognize. Advertising may or may not be included. It is controlled by an identifiable publisher and served by an editorial staff. Writing style may tend to be relatively formal, and design creativity may be limited, in keeping with standards defined by expectations of the profession. Journals are usually targeted for a limited and specialized audience and typically contain information about research and developments in a particular discipline or profession.
SD = Strongly Disagree D = Disagree N/A = Not Applicable
SA = Strongly Agree A = Agree  

 

Content and Organization
Criteria SD D A SA N/A
Content meets the practical needs of the audience          
Writing tone and style suit the purpose and audience          
Vocabulary and reading level are appropriate to the audience          
Writing is free of unnecessary bias, for example, that of gender or ethnic group          
The table of contents is easily accessible and comprehensive          
Primary content consists of by-lined, peer-reviewed articles reporting scholarly, scientific, or technical work; articles are usually original contributions to knowledge; review or tutorial articles may appear as occasional exceptions but do not dominate the publication          
Collateral material (such as correspondence, book reviews, editorial commentary), if present, is noncommercial and relevant to the publication's purpose          
Primary articles meet the same criteria as for individual scholarly/professional articles Generates interest and holds the readers attention Begins with a definition of purpose, scope, audience, and organization If the article reports on scientific or engineering research, the following organization is used: purpose of the research review of previous research on the topic method results discussion conclusions The author strongly grounds or anchors the work reported to work that has already been done, as applicable The author describes or points to applications that can be made of the work reported, or describes needed extensions and additions to the work Appropriate references are cited to give credit to the prior work of others and to establish continuity; each citation is sufficiently complete that a reader can obtain or retrieve the reference without difficulty The author presents strong, logical, and well-stated conclusions separately from the results Although the style depends largely on the audience, the author strives for a simple, coherent, and complete presentation of the material Writing is clear and describes the topic Concepts are presented in an appropriate manner Main points are properly stressed Difficult concepts are effectively supported with illustrations or examples The author avoids overuse of jargon and specialized terminology but clarifies any specialized terms that are needed for a meaningful description of the work The author uses examples and carefully chosen analogies to bring the information into perspective The author avoids unnecessary detail (for example, of mathematical derivations, instrument calibration data, and statistical data), while maintaining sufficient technical integrity to ensure that experiments are reproducible and conclusions are justified When detail must be presented, a concise summary also appears Rather than cluttering the body of the article, the author has handled relevant but peripheral material as an appendix or by citation of appropriate references          
Headings are sufficient to aid in finding information, and they explain the text that follows          
The masthead includes the following information: name of publication name and address of organization name and phone number of the editor frequency of publication subscription costs and ordering information (if applicable) copyright information (if applicable)          
 

Comments:

 

 

Copy Editing
Criteria SD D A SA N/A
Correct, consistent spelling, punctuation, grammar, capitalization          
Consistent formatting and typography          
Consistent writing tone and style          
Consistent terminology          
Acronyms and abbreviations spelled out and defined at their first occurrence          
Consistent labeling, captions, and callouts for tables, illustrations, photos, and other support material          
  Comments:  

 

 


 

 

Design and Typography
Criteria SD D A SA N/A
Exhibits editorial control and a consistent overall aesthetic look          
Navigational devices are consistent within and between issues in their form and placement          
Consistent and accessible patterns for jumps and breaks are evident (if used)          
Articles are not fragmented by advertisements (if present); any advertising that is not intrinsically obvious is clearly labeled          
Layout of page elements contributes to readability and usability          
Typography is used as an effective design element          
Typography is easy to read          
Headings are hierarchical in typography and reflect organization of material          
Headings are visually effective in helping readers find and follow information          
  Comments:  

 

Production
Criteria SD D A SA N/A
Size and binding are appropriate for purpose and audience          
Production materials are of appropriate durability and quality          
Print quality supports the publications readability and usability          
  Comments:  

 


 

Graphics
Criteria SD D A SA N/A
Cover art is not required (many journals simply reproduce all or part of the table of contents on the cover); if present, it is creative, interesting, and relevant to the subject matter of the issue          
Graphics can be functional, aesthetic, or thematic, but they must maintain the internal consistency of the publication          
Graphics are suitable for the audience in tone and content          
Graphics are used effectively to support the content          
Graphics are consistently well designed, legible, and neatly executed          
Elements such as tables and charts are treated as graphic elements in themselves          
Captions and callouts are effective for all illustrations, tables, photos, and other graphics          
Color (if used) adds to the journals appeal and usability and unifies its design          
  Comments:  

 

 

Overall
Criteria SD D A SA N/A
Fulfills the purpose for the intended audience          
All elements well integrated          
Evidence of creativity or originality          
Primary articles are informative, credible, and convincing          
Projects a professional image          
  Comments:    

 

 

General Comments:

 

Use this space to note the entry's strengths as well as areas for improvement. (You may attach additional pages.)

 


 

 

Publications Evaluation Category 17: Books Entry number _________ Entry title _________ Judge number _________  

 

 

Guidelines For this competition, a book is defined as a lengthy document covering one technical subject that is intended for sale to the public.
SD = Strongly Disagree D= Disagree N/A = Not Applicable
SA = Strongly Agree A = Agree  

 

Content and Organization
Criteria SD D A SA N/A
Writing tone and style suit the purpose and audience          
Vocabulary and reading level are appropriate to the audience          
Writing is free of unnecessary bias, for example, that of gender or ethnic group          
Organization and conventions used in the book are either inherently understandable or are explained          
Overall strategy for organizing information suits the subject matter (for example, reference information is in alphabetical order, procedural information is task oriented and presented as steps)          
There is an orderly and logical development of subject matter          
Technical complexity handled effectively          
Headings are usefully and appropriately descriptive          
Level of detail is appropriate for user and task          
Concepts are presented clearly and effectively supported with clear, relevant, and meaningful information (such as examples, tables, charts, and illustrations)          
Charts, tables, illustrations, and other support information are appropriately placed relative to the text they support          
Notes, cautions, and warnings are clearly identified, appropriately placed, and follow conventions for their meaning          
Terminology is defined in an effective place (in sidebars, in the text, at the beginning of a chapter or section, in a glossary, etc.)          
Similar kinds of information are presented in consistent ways          
Aids such as quick-start procedures, tutorial, glossaries, or reference sections are included when they would be helpful and appropriate          
  Comments:  

 


 





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