| Criteria | SD | D | A | SA | NA |
| Size and binding are appropriate for purpose and audience | |||||
| Production materials are of appropriate durability and quality | |||||
| Print quality supports the readability and usability of the publication | |||||
| Comments: |
| Overall | |||||
| Criteria | SD | D | A | SA | NA |
| Presents the key messages effectively and persuades the reader favorably toward the subject or sponsor | |||||
| Integrates all elements into an attractive and informative publication | |||||
| Shows evidence of creativity or originality | |||||
| Serves the interests of the publication’s sponsor | |||||
| Projects a professional image of the publication’s sponsor | |||||
| Comments: |
General Comments:
Use this space to note the entry's strengths as well as areas for improvement. (You may attach additional pages.
| Publications Evaluation Category 3: Quick Reference Guides Entry number _________ Entry title _________ Judge number _________ |
| Guidelines | Quick reference guides provide ready reference to features and functions about a product or service. The emphasis is on presenting essential information concisely and in a way that it is quick and easy to find. They often contain graphic devices and other job aids to help fulfill their purpose. | ||
| SD = Strongly Disagree | D = Disagree | N/A = Not Applicable | |
| SA = Strongly Agree | A = Agree |
| Content and Organization | |||||
| Criteria | SD | D | A | SA | NA |
| Writing tone and style suit the purpose and audience | |||||
| Vocabulary and reading level are appropriate for the audience | |||||
| Organization and conventions are either inherently understandable or are explained | |||||
| Information included is appropriate for quick reference | |||||
| Strategy for organizing the information suits the purpose | |||||
| Writing is crisp and clean, with logical development of the subject matter at the right level of detail | |||||
| Technical complexity is handled effectively | |||||
| Graphic elements are positioned near the text they support | |||||
| Notes, cautions, and warnings are clearly identified, positioned appropriately, and follow conventions for their meaning | |||||
| Writing is free of gender or ethnic bias | |||||
| Comments: |
| Copy Editing | |||||
| Criteria | SD | D | A | SA | NA |
| Spelling, punctuation, grammar, capitalization are correct and consistent | |||||
| Writing tone and style are consistent | |||||
| Treatment of wording in headings is consistent | |||||
| Copy is free of obvious technical errors. | |||||
| Terminology is used consistently | |||||
| Treatment of all elements (lists, examples, tables, and so on) is consistent | |||||
| Labeling, captions, and callouts for tables, illustrations, photos, and other support material is consistent | |||||
| Acronyms and abbreviations are spelled out and defined at first occurrence | |||||
| Comments: |
| Visual Design | |||||
| Criteria | SD | D | A | SA | NA |
| Overall design is unified and appropriate for the purpose | |||||
| Layout of page elements contributes to readability and usability | |||||
| Typography is used as an effective design element | |||||
| Typography is easy to read | |||||
| Headings are visually effective in helping readers find information | |||||
| Other navigation devices are used, as appropriate | |||||
| Graphics maintain the internal consistency of the publication | |||||
| Icons and symbols (if used) are explained and used effectively | |||||
| Graphics are suitable for the audience in tone, style, and content | |||||
| Graphics support the content effectively | |||||
| Graphics are consistently well designed, legible, and executed neatly | |||||
| Tables, charts, and diagrams are treated as graphic elements | |||||
| Captions and callouts are effective for illustrations, tables, photos, and other graphics | |||||
| Color (if used) adds to the appeal and usability of the publication and unifies its design effectively |
