.


:




:

































 

 

 

 


Visual Design




Criteria SD D A SA NA
Size and binding are appropriate for purpose and audience          
Production materials are of appropriate durability and quality          
Print quality supports the readability and usability of the publication          
  Comments:    

 

 

Overall
Criteria SD D A SA NA
Presents the key messages effectively and persuades the reader favorably toward the subject or sponsor          
Integrates all elements into an attractive and informative publication          
Shows evidence of creativity or originality          
Serves the interests of the publications sponsor          
Projects a professional image of the publications sponsor          
  Comments:    

 

 

General Comments:

 

Use this space to note the entry's strengths as well as areas for improvement. (You may attach additional pages.

 

 


 

Publications Evaluation Category 3: Quick Reference Guides Entry number _________ Entry title _________ Judge number _________  

 

Guidelines Quick reference guides provide ready reference to features and functions about a product or service. The emphasis is on presenting essential information concisely and in a way that it is quick and easy to find. They often contain graphic devices and other job aids to help fulfill their purpose.
  SD = Strongly Disagree D = Disagree N/A = Not Applicable
SA = Strongly Agree A = Agree  
Content and Organization
Criteria SD D A SA NA
Writing tone and style suit the purpose and audience          
Vocabulary and reading level are appropriate for the audience          
Organization and conventions are either inherently understandable or are explained          
Information included is appropriate for quick reference          
Strategy for organizing the information suits the purpose          
Writing is crisp and clean, with logical development of the subject matter at the right level of detail          
Technical complexity is handled effectively          
Graphic elements are positioned near the text they support          
Notes, cautions, and warnings are clearly identified, positioned appropriately, and follow conventions for their meaning          
Writing is free of gender or ethnic bias          
  Comments:    

Copy Editing
Criteria SD D A SA NA
Spelling, punctuation, grammar, capitalization are correct and consistent          
Writing tone and style are consistent          
Treatment of wording in headings is consistent          
Copy is free of obvious technical errors.          
Terminology is used consistently          
Treatment of all elements (lists, examples, tables, and so on) is consistent          
Labeling, captions, and callouts for tables, illustrations, photos, and other support material is consistent          
Acronyms and abbreviations are spelled out and defined at first occurrence          
  Comments:  
Visual Design
Criteria SD D A SA NA
Overall design is unified and appropriate for the purpose          
Layout of page elements contributes to readability and usability          
Typography is used as an effective design element          
Typography is easy to read          
Headings are visually effective in helping readers find information          
Other navigation devices are used, as appropriate          
Graphics maintain the internal consistency of the publication          
Icons and symbols (if used) are explained and used effectively          
Graphics are suitable for the audience in tone, style, and content          
Graphics support the content effectively          
Graphics are consistently well designed, legible, and executed neatly          
Tables, charts, and diagrams are treated as graphic elements          
Captions and callouts are effective for illustrations, tables, photos, and other graphics          
Color (if used) adds to the appeal and usability of the publication and unifies its design effectively          





:


: 2015-05-06; !; : 370 |


:

:

- , - .
==> ...

787 - | 763 -


© 2015-2024 lektsii.org - -

: 0.011 .