Judging Evaluation Forms
For
Technical Publications Competitions
2003-2004
| Publications Evaluation Category 1: Promotional Materials Entry number _________ Entry title _________ Judge number _________ |
| Guidelines | Promotional materials market a technical product, service, or organization. This category includes advertisements, flyers, brochures, catalogs, and other presales literature.The materials must persuade the audience to some action, using integrated text and figures. Visual design, including production is very important. So, too, is editing, because errors are very obvious. | ||
| SD = Strongly Disagree | D = Disagree | N/A = Not Applicable | |
| SA = Strongly Agree | A = Agree |
| Content and Organization | |||||
| Criteria | SD | D | A | SA | NA |
| Marketing messages are clear and concise and writing focuses on conveying the messages | |||||
| Customer benefits are clear and concise and balanced with product, service, or organization features and other information | |||||
| Customer call to action is clear and provides all information necessary for the reader to take the desired action | |||||
| Writing tone and style suit the purpose and audience | |||||
| Vocabulary and reading level are appropriate for the audience | |||||
| Writing is crisp and clean, with logical development of the subject matter | |||||
| Technical complexity is handled effectively | |||||
| Graphic elements are positioned near the text they support | |||||
| Writing is free of gender or ethnic bias | |||||
| Comments: |
| Copy Editing | |||||
| Criteria | SD | D | A | SA | NA |
| Spelling, punctuation, grammar, capitalization are correct and consistent | |||||
| Writing tone and style are consistent | |||||
| Copy is free of obvious technical errors | |||||
| Treatment of wording in headings is consistent | |||||
| Terminology is used consistently | |||||
| Treatment of all elements (lists, examples, tables, and so on) is consistent | |||||
| Labeling, captions, and callouts for tables, illustrations, photos, and other support material is consistent | |||||
| Acronyms and abbreviations are spelled out and defined at first occurrence | |||||
| Comments: |
| Visual Design | |||||
| Criteria | SD | D | A | SA | NA |
| Design attracts immediate attention and invites reading | |||||
| Overall design is unified and appropriate for the purpose | |||||
| Layout of page elements contributes to readability and usability | |||||
| Typography is used as an effective design element | |||||
| Typography is easy to read | |||||
| Headings are visually effective in helping readers find information | |||||
| Other navigation devices are used, as appropriate | |||||
| Graphics maintain the internal consistency of the publication | |||||
| Graphics are suitable for the audience in tone, style, and content | |||||
| Graphics support the content effectively | |||||
| Graphics are consistently well designed, legible, and executed neatly | |||||
| Tables, charts, and diagrams are treated as graphic elements | |||||
| Captions and callouts are effective for illustrations, tables, photos, and other graphics | |||||
| Color (if used) adds to the appeal and usability of the publication and unifies its design effectively |
Visual Design
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| Criteria | SD | D | A | SA | NA |
| Size and binding are appropriate for purpose and audience | |||||
| Production materials are of appropriate durability and quality | |||||
| Print quality supports the readability and usability of the publication | |||||
| Comments: |
| Overall | |||||
| Criteria | SD | D | A | SA | NA |
| Presents the messages effectively and motivates the reader to take the next step | |||||
| Integrates all elements into an attractive publication | |||||
| Shows evidence of creativity or originality | |||||
| Serves the interests of the publications sponsor | |||||
| Projects a professional image of the publications sponsor | |||||
| Comments: |
General Comments:
Use this space to note the entry's strengths as well as areas for improvement. (You may attach additional pages.
| Publications Evaluation Category 2: Informational Materials Entry number _________ Entry title _________ Judge number _________ |
| Guidelines | Informational materials are designed to attract potential buyers while providing information about a technical or scientific subject, product, service, or organization. The materials must persuade the audience favorably toward the subject or sponsor. Visual design, including production is very important. So, too, is editing, because errors are very obvious. | ||
| SD = Strongly Disagree | D = Disagree | N/A = Not Applicable | |
| SA = Strongly Agree | A = Agree |
| Content and Organization | |||||
| Criteria | SD | D | A | SA | NA |
| Key messages are clear and concise and writing focuses on conveying the messages | |||||
| Writing tone and style suit the purpose and audience | |||||
| Vocabulary and reading level are appropriate for the audience | |||||
| Writing is crisp and clean, with logical development of the subject matter | |||||
| Technical complexity is handled effectively | |||||
| Graphic elements are positioned near the text they support | |||||
| Writing is free of gender or ethnic bias | |||||
| Comments: |
| Copy Editing | |||||
| Criteria | SD | D | A | SA | NA |
| Spelling, punctuation, grammar, capitalization are correct and consistent | |||||
| Writing tone and style are consistent | |||||
| Treatment of wording in headings is consistent | |||||
| Copy is free of obvious technical errors. | |||||
| Terminology is used consistently | |||||
| Treatment of all elements (lists, examples, tables, and so on) is consistent | |||||
| Labeling, captions, and callouts for tables, illustrations, photos, and other support material is consistent | |||||
| Acronyms and abbreviations are spelled out and defined at first occurrence | |||||
| Comments: |
| Visual Design | |||||
| Criteria | SD | D | A | SA | NA |
| Design attracts immediate attention and invites reading | |||||
| Overall design is unified and appropriate for the purpose | |||||
| Layout of page elements contributes to readability and usability | |||||
| Typography is used as an effective design element | |||||
| Typography is easy to read | |||||
| Headings are visually effective in helping readers find information | |||||
| Other navigation devices are used, as appropriate | |||||
| Graphics maintain the internal consistency of the publication | |||||
| Graphics are suitable for the audience in tone, style, and content | |||||
| Graphics support the content effectively | |||||
| Graphics are consistently well designed, legible, and executed neatly | |||||
| Tables, charts, and diagrams are treated as graphic elements | |||||
| Captions and callouts are effective for illustrations, tables, photos, and other graphics | |||||
| Color (if used) adds to the appeal and usability of the publication and unifies its design effectively |
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