DOVE
1955 . Unilever ( Lever Brothers) Dove, . , , ( , ). , , . 1979 . .
, 1979 ., , , , , Dove , . , Unilever . 25% , Dove, , , . 1980- . Dove . 2003 . Unilever Dove $330 , 24% .
Dove 1965 . , . , Dove , , Palmolive,
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Olay Dove Moisturizing Body. Dove, 1996 . . 1999 . Dove - Nut-rium, , . , Dove , 50% , . Dove Nutrium ( ), Olay . , Dove , .
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5. Dove?
: Free Press, Simons & Schuster Adult Publishing Group Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity, by David A. Aaker. Copyright 2004 by David A. Aaker. All rights reserved.
Intel
1990- . Intel , -
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Intel , , - . 1978 ., Intel 8086, IBM . Intel : 286 1982 ., 386 1985 . 486 1989 . Intel .
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1991 . Intel , Intel Inside $100 . ( , , , Intel dropped-e.) , Intel Inside, 6%- Intel, , 50% . Intel , , , , , Intel Inside.
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Intel Inside 10% ( , Intel). , Intel , , , Intel .
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2001 . Pentium. ( , NetBurst) . , , , , . , , Intel, .
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2001 . Intel Itanium Pentium, . Pentium V? , (EPIC), 64 Pentium 32 . , , , Pentium.
2003 . Intel Centrino. , , . , ( Celerino ). Centrino Intel , . , , .
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Centrino , , . , , . - , Centrino, Intel , , . Intel Inside . , , Intel , .
1. Intel Inside 1991 ., 1992 . $100 . ? Compaq ? A Dell? ? Intel Inside Intel, AMD?
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5. Centrino. Intel ?
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