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C) (no information). 1. The enetton Group produces over 110 million garments every year, 90 per cent in Italy




 

1. The enetton Group produces over 110 million garments every year, 90 per cent in Italy.

2. There are few family businesses like enetton in Italy and the rest of Europe nowadays.

3. Carlo, the youngest, supervises the sheep ranches in Patagonia.

 

 

:

     
     

 

 

VIII. 1 :

Where was the enetton clothing line created?

 

3

I. (1-10).

(a-j), :

 

1. offer a) a company or business, especially one which is quite

small

2. firm b) an amount of money paid to a professional person or

organization for their services

3. purchase c) money that one person, organization, country etc owes

to another

4. refund d) a statement that you are willing to give someone

something or do something for them

5. fee e) the act of buying something

6. loan f) money borrowed from a bank, person etc

7. debt g) a sum of money that is given back to you

8. corporation h) a person, team, company that is competing with

another

9. costs i) a large company or group of companies acting together as a single organization

10. competitor j) the money that a business or an individual must

regularly spend

 

:

                   
                   

 

 

II. ,

, .

 

1. Exchange rates are determined by supply and demand.

2. Only about 5% of the worlds currency transactions are related to trade.

3. The stock price will immediately rise.

 

III. ) 2,4.

B) -,

. .

 

1. Rents will be sufficient to cover costs.

2. Successful companies are becoming market driven, adapting their

products to fit customers requests.

3. These measures were designed to strengthen the companys market position.

 

IV.

. .

 

1. Delays in construction could increase costs significantly.

2. The carrier may exercise a lien on the cargo for the unpaid freight.

3. Managers have to measure the performance of their staff.

 

V. articiple I articiple II.

.

 

1. Workers have to be closely supervised and controlled, and told what to do.

2. The electricity bill may be paid in cash or by cheque.

3. The price of shares has risen heavily today.

 

VI. . 2, 3.

 

Advertising

1.Advertising informs consumers about the existence and benefits of products and services, and persuades to buy them. Most companies use advertising agencies to produce their advertising. They give the agency a statement of the objectives of the advertising campaign and a budget. The agency creates advertisements (or ads), and develops a media plan specifying which media newspapers, magazines, the Internet, radio, television, cinema, posters, mail, etc. will be used and in which proportions.

2. It is always difficult to know how much to spend on advertising. Increased ad spending can increase sales, but many companies just spend a fixed percentage of current sales revenue, or simply spend as much as their competitors. On the other hand, lots of creative and expensive advertising campaigns, including television commercials that lots of people see and remember, and which win prizes awarded by the advertising industry for the best ads, dont lead to increased sales.

3. Advertising is considered to be important for launching new consumer products. Combined with sales promotions such as free samples, price reductions and competitions, advertising may generate the initial trial of a new product. But traditional advertising is expensive, it doesnt always reach the target customers. This is why the best form of advertising has always been word-of-mouth advertising: people telling their friends about good products and services.

 

 

VII. , :

A) (true)

B) (false)





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