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C) в тексте нет информации (no information). 1. The ¬enetton Group produces over 110 million garments every year, 90 per cent in Italy


1. The ¬enetton Group produces over 110 million garments every year, 90 per cent in Italy.

2. There are few family businesses like ¬enetton in Italy and the rest of Europe nowadays.

3. Carlo, the youngest, supervises the sheep ranches in Patagonia.



«анесите свои ответы в таблицу:




VIII. ѕрочитайте абзац 1 и ответьте письменно на следующий вопрос:

Where was the ¬enetton clothing line created?


¬ариант 3

I. ѕереведите письменно существительные (1-10).

¬ыберите определени€ (a-j), соответствующие этим существительным:


1. offer a) a company or business, especially one which is quite


2. firm b) an amount of money paid to a professional person or

organization for their services

3. purchase c) money that one person, organization, country etc owes

to another

4. refund d) a statement that you are willing to give someone

something or do something for them

5. fee e) the act of buying something

6. loan f) money borrowed from a bank, person etc

7. debt g) a sum of money that is given back to you

8. corporation h) a person, team, company that is competing with


9. costs i) a large company or group of companies acting together as a single organization

10. competitor j) the money that a business or an individual must

regularly spend


«анесите свои ответы в таблицу:




II. ¬ следующих предложени€х подчеркните определени€, выраженные

»менем существительным, и переведите эти предложени€ на русский €зык.


1. Exchange rates are determined by supply and demand.

2. Only about 5% of the worldТs currency transactions are related to trade.

3. The stock price will immediately rise.


III. а) ¬ыполните  ќѕ– є 2,4.

B) ¬ следующих предложени€х подчеркните глагол-сказуемое,

ќпределите его видовременную форму и залог. ѕереведите предложени€ на русский €зык.


1. Rents will be sufficient to cover costs.

2. Successful companies are becoming market driven, adapting their

products to fit customersТ requests.

3. These measures were designed to strengthen the companyТs market position.


IV. ¬ следующих предложени€х подчеркните модальный глагол или

≈го эквивалент. ѕереведите предложени€ на русский €зык.


1. Delays in construction could increase costs significantly.

2. The carrier may exercise a lien on the cargo for the unpaid freight.

3. Managers have to measure the performance of their staff.


V. ¬ следующих предложени€х подчеркните –articiple I и –articiple II.

ѕереведите предложени€ на русский €зык.


1. Workers have to be closely supervised and controlled, and told what to do.

2. The electricity bill may be paid in cash or by cheque.

3. The price of shares has risen heavily today.


VI. ѕрочитайте и устно переведите на русский €зык весь текст. ѕерепишите и письменно переведите абзацы 2, 3.



1.Advertising informs consumers about the existence and benefits of products and services, and persuades to buy them. Most companies use advertising agencies to produce their advertising. They give the agency a statement of the objectives of the advertising campaign and a budget. The agency creates advertisements (or ads), and develops a media plan specifying which media Ц newspapers, magazines, the Internet, radio, television, cinema, posters, mail, etc. Ц will be used and in which proportions.

2. It is always difficult to know how much to spend on advertising. Increased ad spending can increase sales, but many companies just spend a fixed percentage of current sales revenue, or simply spend as much as their competitors. On the other hand, lots of creative and expensive advertising campaigns, including television commercials that lots of people see and remember, and which win prizes awarded by the advertising industry for the best ads, donТt lead to increased sales.

3. Advertising is considered to be important for launching new consumer products. Combined with sales promotions such as free samples, price reductions and competitions, advertising may generate the initial trial of a new product. But traditional advertising is expensive, it doesnТt always reach the target customers. This is why the best form of advertising has always been word-of-mouth advertising: people telling their friends about good products and services.



VII. ќпределите, €вл€етс€ ли утверждение:

A) истинным (true)

B) ложным (false)

ѕоделитьс€ с друзь€ми:

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