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C) в тексте нет информации ( no information )



1. Advertising always reaches the target customers.

2. Lots of creative and expensive advertising campaigns donТt lead to

increased sales.

3. Companies wonТt use advertising in a few centuries.



«анесите свои ответы в таблицу:




VIII. ѕрочитайте абзац 1 и ответьте на следующий вопрос:


What do most companies give to advertising agencies?



¬ариант 4


I. ѕереведите письменно существительные (1 - 10). ¬ыберите определени€ (a Ц j), соответствующие существительным.


1. rise a) to increase in amount or number
2. target b) a return to a normal state of strength or economic activity
3. transaction 1. c) a result that a business or an organization tries to achieve
4. withdraw d) the profit that a company makes
5. job application e) a piece of business that is done between two people, especially an act of buying or selling
6. purchase 2. f) the activity of keeping an accurate record of the accounts of a business
7. recovery g) to take money out of a bank account
8. earnings 3. h) the total value of all goods and services produced by a country in one year
9. bookkeeping i) formal request, usually in writing, for a job
10.gross domestic product (GDP) 4. j) to buy something  


«анесите свои ответы в таблицу:



II. ¬ следующих предложени€х подчеркните определени€, выраженные именем существительным, и переведите эти предложени€ на русский €зык.


1. The exchange rate is the amount of one currency needed to buy another currency.

2. A business plan should prove that your business will generate enough revenue to cover your expenses and make a satisfactory return for bankers and investors.

3. Sales promotion can be directed at the consumer, the trade purchaser or the company's sales force.


III. a) ¬ыполните  ќѕ– є 2, 4.

b) ¬ следующих предложени€х подчеркните глагол-сказуемое, определите его видовременную форму и залог. ѕереведите предложени€ на русский €зык:


1. The IMF is based in Washington, DC, USA and is governed by the 185 countries that are members.

2. The market is rising at the moment.

3. These basic principles have been incorporated into national accounting standards in different ways in different countries.


IV. ¬ следующих предложени€х подчеркните модальный глагол или его эквивалент. ѕереведите предложени€ на русский €зык.

1. People must choose how best to use their available resources to satisfy the greatest number of wants and needs.

2. Materials can be bought on credit to help finance current expenditure.

3. Business people may borrow money in order to expand their business.


V. ¬ следующих предложени€х подчеркните Participle 1 и Participle 2 ѕереведите предложени€ на русский €зык.

1. When drawing up a contract for the sale of goods, it is necessary to give a detailed description of the goods.

2. Signing the letter the manager asked the secretary to send it off at once.

3. Games and competitions are becoming commonplace in promoting sales of a product or service.


VI. ѕрочитайте и устно переведите на русский €зык весь текст. ѕисьменно переведите абзацы 1,3.


The UK Economy

1. In the UK, the primary sector is made up of farming and energy-related activities. Farming is very mechanized and uses a lot of machinery, producing about 60% of food needs although it employs only 1% of workforce. But many small farms are no longer profitable on global markets with low-cost world producers.

2. Primary energy accounts for about 10% of GDP, one of the highest figures for a developed economy. The UK also has important reserves of oil, gas, and coal. However, this sector is now declining and oil and gas production will fall sharply in the next ten years, making the economy dependent on foreign imports of energy.

3. The secondary sector has continued to suffer from the decline of old heavy industries, like steel, and the closing of mass manufacturing like the car industry. This has created big job losses especially in the north. Despite government support, the sector has decreased from 20% to 15% of GDP over the past twenty years.

4. By contrast, the service sector is booming, benefiting from its highly qualified workforce and the concentration of expertise in the south Цeast. It now represents over 70% of the total economy with financial services, computing and marketing contributing 30% to GDP. But the success is very dependent on financial markets, and the recent growth has put great pressure on road and retail infrastructure in the south east.


VII. ќпределите €вл€ютс€ ли приведенные ниже утверждени€:

A) истинными (true)

B) ложными (false)

ѕоделитьс€ с друзь€ми:

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