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Richard R. Gesteland

Cross-Cultural

Business Behavior

Marketing, Negotiating, Sourcing and Managing Across Cultures

Copenhagen Business School Press


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, "-", 2003


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Copenhagen Business School Press (Virginiavej 11, DK-2000, Copenhagen F, Denmark).

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ISBN 87-630-0093-8 (.) Copenhagen Business School Press, 2002

ISBN 966-8216-17-2 OOO "-", 2003


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