, , ,
, : ‑ (Amy Hertz), ‑ (Anh‑Chi Pham), (Mei Mei Fox), (Kat Hennessey) (John Grant). (Mark Lewman), (Rob Walker), (Everett Harper), (Benno Dorer), (Kris Sirchio), (Kate Brooks), (Steve Douty), (Liz Brooking), (Ivan Wickseed), (Bernard Cova), (Linder Kahney), (Flora Skivington), (Tom Birk), (Reinhards Markenbro), (Gareth Harwood) (John Yates).
: (Thomas Paudler), (Reini Springer), (Laurent Philippe), (Chris Start)), (Rob Malcolm) (Jacqueline Bauernfeind).
Plan B , : (Scott Barnum), (Bink Green), (Neil Cohen), (Lew), (Gareth), (Ken Sacharin), (Frank Striefler), (Chris Stephenson), (John Parkin), (Ricki Seidman), (Stephen Walker), (Austin McGhie), (Joe Kennedy), (Marry Cooke) (Mark Kaminsky), (Nina Lalic), (Stefan Mauerer), (Ian), (Suha and Steve Portigal), (Dave Richardson), (Rizzo), (Jeff Tremaine), (Maggie Hallahan), (Jessica Abel), (Jackie Niebisch), (Mark Barden), (Jeff Steinhour), (Jeremie), (John Yost), (Scott Leonard) (Jon Cohen).
, Milli Vanilli[334] : (John Grant), (Douglas Atkin), (David Lewis), (Naomi Klein), (Thomas Frank), (Adam Morgan), Cluetrain, (Gerald Zaltman), (Skott Bedbury), (Rob Walker), (Malkolm Gladwell), (Mark Earls), (Doug Halt), (Bernard Cova), (Mary Douglas) (Joseph Campbell).
(Adrian Zackheim) (Richard Pine) . (Alan Webber) .
, : (Suz), (Slurp), (E), (Mags), (Fanny), (Rotter), (Juice amp;Gops), (Lynn), (Obie amp;Suzie Q), (Joey), (Laura), (Art Agnos), (Tommie K und Ina), (Phil), (Bergen), (Gianni), (Liska O), (Michi T), (Dirk), (Eric), (Money Mike amp;Wendy), (Bennooo), (Martina), UlliUlliUlli, (Kai), (Chief) (Murray P).
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This file was created
With BookDesigner program
bookdesigner@the‑ebook.org
18.05.2008
[1] ‑ ‑ ; ‑ (livejournal. com ljplus. ru) (. .).
[2]Rob Walker, The Marketing of Red Bull, Outside Magazine (April 2002) (. ).
[3] . Naomi Klein, No Logo (New York: Picador, 2002) (. ).
[4] 1996 Levi Strauss SilverTab. (‑) , Levis , . (. .).
[5] (Kyle Hanson) ‑ (Ruckus) (1981, , ). , , , , . , . . , . Timbuk2 ‑ , (. .).
[6]Burning Man ‑ , ( 1986 ) ‑ (, , , , . .; (Ginger) ‑ (. .).
[7] (Signe Nordli) ‑ , Starbucks; 2003 Starbucks Playboy Magazine; Playboy (. .).
[8] (Marc Anthony) ‑ , ; 14 (, . .), 1991 (When the Night is Over) (. .).
[9] 2003 Apple Macintosh. , 15‑ (Ellen Feiss) ‑ , Windows , (. .).
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[10] , (bigger than life) , (. .).
[11]Sergio Zyman with Armin Brott, The End of Advertising As We Know It (Indianapolis, IN: Wiley, 2002) (. ).
[12] Plan B (Neil Kohen) ‑ (. ).
[13] (Randall Rothenberg) ‑ Booz‑Allen&Hamilton, : (Where the Suckers Moon: An Advertising Story) (1994) (. .).
[14]Randall Rothenberg, Still Hooked on Fast Brand? Ponder the Lessons of Boo. com, Advertising Age (May 29, 2000) (. ).
[15]Eric Boehlert, Napster Will Sponsor Free Summer Tour for Limp Bizkit, Salon. com (April 24, 2000) (. ).
[16] MSNBC (. ).
[17] Dr. Martens Dr. Martens (Italy, AirWair Limited, 1999) (. ).
[18] (. ).
[19] (bower boot) ‑ ; , bower (.) bother (.) ‑ , , (, ) (. .).
[20] (Tony Benn) ‑ ; , (. .).
[21]The Who ‑ ‑ (1964‑1983); , The Who ‑ (. .).
[22]BDSM ‑ . bondage, domination, sadism, masochism ‑ , , , (. .).
[23]The Deviants Dictionary,http://public.diversity.org.uk/deviant/frames.htm, . Boots and Shoes (. ).
[24]Dr. Martens (. ).
[25] Bubba, . (brother) , , , , , . Bubba , (. .).
[26]James B. Andorfer, Miller Restages High Life Brand with Nod to Past, Advertising Age (May 18, 1998) (. ).
[27] (Jeff Kling), 9 2002 (. ).
[28]Beer Handbook, Popular Beer (2001) (. ).
[29] (Errol Morris) (. 1948) ‑ , (The Dark Wind, 1991), (The Thin Blue Line, 1988), (Gates of the Heaven, 1978). 2003 ( ) (. .).
[30]Richard Linnett, High Life Spots to Spawn Sitcom, Advertising Age (January 12, 2004) (. ); (Archie Bunker) ‑ 1970‑ , , ‑ (. .).
[31] Pabst Brewing (. ).
[32] trendsetter, ; , ; , , ‑, . ., , (. .).
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[33]Adbusters ‑ , , , , , . Adbusters ‑ , . Adbusters ( , ‑ 120 .) Powershift; ‑. , , (. .).
[34] (Dennis Hopper) ‑ , , (Easy Rider, 1969), (Apocalypse Now, 1979), (Waterworld, 1995) (. .).
[35]Adam Davies, The Frog King: A Love Story (New York: Riverhead Books, 2002) (. ).
[36]Epinions ‑ , (. .).
[37]Pabst Blue Ribbon: Beer of the Year, Mens Journal (December 2003) (. ).
[38] Google newsgroup alt. beer (. ).
[39] (. ).
[40] ‑ , 1960‑ . ‑ , , ‑ . (1957) (. .).
[41]Robert Latham et al, The Hipsters Handbook (New York: Anchor, 2003) (. ).
[42] Google news‑group rec. motorcycles. harley (. ).
[43]David Reed, Texting Bout a Revolution, Direct (May 15, 2001) (. ).
[44]Text Craze: 360B Messages Expected to be Sent in 2002, Asia Africa Intelligence Wire (September 10, 2002) (. ).
[45]Peter Martin, Ruup4 multimedia messaging? The Financial Times (March 12, 2002) (. ).
[46]Donny Jackson, Download; Settling the flap surrounding WAP, Telephony (January 8, 2001) (. ).
[47]SMS.ac Chief Challenges U. S. Wireless Operators to Help End Industry Woes, PrimeZone Media Network (March 5, 2002) (. ).
[48]Tom McNichol, The Secret Behind a Burger Cult, The New York Times (August 14, 2002) (. ).
[49] (. ).
[50]www.topsecretrecipes.com/sleuth/sleuth2.htmhttp://www.topsecretrecipes.com/sleuth/sleuth2.htm(. ).
[51]Jim Gardner, Barbie Gets a New Outfit in San Francisco: A Legal Suit, San Francisco Business Times (November 1997) (. ).
[52]Lisa Bannon, Barrister Barbie: Mattel Plays Rough, The Wall Street Journal (January 9, 1998) (. ).
[53]Mattel vs. MCA Records, no. 10483, Ninth Circuit Court of Appeals, Opinion by Judge Alex Kozinski, July 24, 2002 (. ).
[54] , 15 2004 (. ).
[55] , 2004 (. ).
[56]Emily Lambert, Yo, Plaid, Forbes (October 14, 2002) (. ).
[57] (. ); (East Compton) ‑ ‑ , ‑ ; ‑ (Upper East Side) ‑ (. .).
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[58]Colleen Barrett, Fasten Your Seat Belt, Adweek (January 26, 2004) (. ).
[59]Josh McHugh, Vox Unpopuli, Forbes ASAP (October 7, 2002) (. ).
[60] : Old Style (.) ‑ , , Mold Pile (.) ‑ , Doggie Style ‑ (. .).
[61]Starve ‑ , ‑, . 2002 . The Starve (2001) Pabst Blue Ribbon (. .).
[62]Scott Bedbury with Stephen Fenichell, A New Brand World (New York: Penguin Books, 2003) (. ).
[63]Kelly Award ‑ , Magazine Publishers of America (. .).
[64] Plan B, ‑, 2001 (. ).
[65]Kevin Braddock, When a Brand Becomes Guilty by Association, The Financial Times (July 17, 2003) (. ).
[66]IPA Effectiveness Awards ‑ . (IPA). , (. .).
[67]Dick Fountain and David Robins, Cool Rules: Anatomy of an Attitude (London, Reaktion, 2000) (. ).
[68]Kate Fitzgerald, Red Bull Charged Up, Advertising Age (August 21, 2000) (. ).
[69]Kenneth Hein, Red Bull Charges Ahead, Brandweek (October 15, 2001) (. ).
[70] : unique selling proposition (UPS) (.) ‑ , unique selling persona (USP) (.) ‑ (. .).
[71]Kenneth Hein, Red Bull Charges Ahead, Brandweek (October 15, 2001) (. ).
[72]The Cleveland Plain Dealer (February 29, 2004) (. ).
[73]Gatograde ‑ , (. .).
[74]Kenneth Hein, Red Bull Charges Ahead (. ).
[75] 2004 AMP , KMX ‑ , 180 ‑ (. ).
[76]Area: One ‑ , 2001 ; Sunsation ‑ , (. .).
[77]www.playgroundsmag.com/features/areal.htmhttp://www.playgroundsmag.com/features/areal.htm(. ).
[78] Google newsgroup rec. food. drink. beer (. ).
[79] (. snuff movie) ‑ , (. .).
[80] (John Pierson) ‑ , ( Ȼ (Chasing AMI), 1998 (. .).
[81] ‑ ; , , (. .).
[82]Tim Carvell, How The Blair Witch Project Built Up So Much Buzz: Movie Moguldom on a Shoestring, Fortune (August 16, 1999) (. ).
[83]Richard Corliss, Blair Witch Craft: Mix Eye of Heather with a Pinch of Horror, Promote Well and Serve the Film Event of 99, Time (August 16, 1999) (. ).
[84]Jesse McKinley, A Slump, or the Curse of the Blair Witch? New York Times (January 19, 2004) (. ).
[85]The 11thhour. com, September 1999. 1999s horror hit The Blair Witch Project isnt all that it seems. Just ask the makers of The Last Broadcast: The Wild, Wild Web (. ).
[86] (. ).
[87] (. ).
[88]Cinema verite (.) ‑ ‑ , ; , ; 1950‑1960‑ (. .).
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[89]The 11thhour. com, September 1999. 1999s horror hit The Blair Witch Project isnt all that it seems. Just ask the makers of The Last Broadcast: The Wild, Wild Web (. ).
[90]www.imdb.comhttp://www.imdb.com(. ).
[91] (Andy Kaufman) (1949‑1984) ‑ , , 1970‑ . (. .).
[92] (Saturday Night Live) ‑ NBC ‑; 1975 ; , (. .).
[93]Dick Fountain and David Robins, Cool Rules: Anatomy of an Attitude (London, Reaktion, 2000) (. ).
[94] (Larry David) ‑ , ; (. .).
[95]Kalle Lasn, Culture Jam (New York: Eagle Brook, 1999) (. ).
[96]Fountain and Robins, Cool Rules (. ).
[97] ‑ . wanksta, wannabe (, ) gangsta ( ); , , . (Ali G) ‑ , (. .).
[98] : , , Superbrand (. .).
[99]Marcel Knobil, What Makes a Brand Cool? Market Leader: The Journal of the Marketing Society (Issue 18, Autumn 2002) (. ).
[100] (James Dean) (1933‑1955) ‑ , ; (East to Eden, 1954, ), (Rebel without a Cause, 1955), (Giant, 1956); , (. .).
[101]PT Cruiser ‑ , Chrysler Daimler‑Benz. 1950‑1960‑ (. .).
[102]James Kaplan, Angry Middle‑Aged Man, The New Yorker (January 19, 2004) (. ).
[103] (Mark Lewman) ‑ , , Freestylin, Homeboy, Dirt Magazine . ., LookLook, , , , (. .).
[104] , 2004 (. ).
[105]D. Parvaz, Theyre on a Quest for Whats Cool, Seattle Post‑Intelligencer (November 20, 2003) (. ).
[106]50 Cent ( ) ‑ , The Massacre 2005 . Get Rich Or Die Tryin (. .).
[107]Smirting ‑ . smoking () flirting () (. .).
[108]. Euro RSCG 2003 ‑ The Power of Pop Culture (www.eurorscglifehttp://www.eurorscglife.com) (. ).
[109]Aberzombie () ‑ Abercombie&Fitch; Devil Inside ( ) ‑ Intel ‑ Intel Inside; Just did it ( !) ‑ Just Do It ( !) Nike (. .).
[110] : FCUK fashion (.) ‑ French Connection U. K., fuck fashion (.) ! (. .).
[111] Youth Intelligence. Lev Grossman, The Quest for Cool, Time (August 30, 2003) (. ).
[112]. L‑Report (. ).
[113] (Crispin Glover) ‑ , , , , (Dead Man), (Charlies Angels), (People vs. Larry Flynt), (Back to the Future) . (. .).
[114]Wu Tang Clan ‑ ‑ (. .).
[115]‑ ‑ , 1960‑ ‑ 1970‑ ; ‑ Can, Neu!, Faust (. .).
[116] (Waynes World, 1992) ‑2 (Waynes World 2, 1993) (. .).
[117] (Pauly Shore) ‑ (Pauly Shore is Dead, 2003) (. .).
[118] aspirational (.) ‑ , , inspirational (.) ‑ (. .).
[119]Scott Bedbury with Stephen Fenichell, A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century (New York: Penguin Books, 2003) (. ).
[120]Friendster ‑ , ‑, (. .).
[121]Chuck Klosterman, On Friendstership, Esquire January 2004) (. ).
[122] (Matt Gonzalez), 17 2004 (. ).
[123] (J. B. Thompson) ‑ , , ( ) (. .).
[124]John Grant, After Image: Mind‑Altering Marketing (London, HarperCollins UK, 2001) (. ).
[125]. David Lewis, The Soul of the New Consumer (London, U. K.: Nicholas Brealey Publishing, 2001) (. ).
[126] , 14 2002 (. ).
[127] (. ).
[128]Blockbuster ‑ , Netflix (. .).
[129]Steve Ditlea, Netflix Effect, Adweek Magazines Technology Marketing (November 2002) (. ).
[130] (. )
[131] (. )
[132] (. )
[133] (Chris Webber) ‑ Sacramento Kings; (Tracy McGrady) ‑ ‑ Orlando Magic, 2004 Houston Rockets (. .).
[134]E‑mail (. ).
[135]Kevin J. OBrien, Focusing on Armchair Athletes, Puma Becomes a Leader, New York Times (March 12, 2004) (. ).
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[137]When Will It Fly?, Economist (August 9, 2003) (. )
[138] (John Mayer) ‑ , Grammy 2005 (. .).
[139]. Stealth Marketing (July 26, 2003) (. ).
[140] ‑ , , , (. .).
[141] Zogby International Poll (. ).
[142] (Martin Sheen) ‑ , ; , (Apocalypse Now, 1979), (Gandhi, 1982), ‑ (Wall Street, 1987), (Lost& Found, 1999), , (Catch Me If You Can, 2002) . . (Rob Reiner) ‑ , , , ; (Misery, 1990), (Sleepless in Seattle, 1993), (Edtv, 1999), (Story of Us, 1999) (. .).
[143] (Denis Kucinich) ‑ , , 2004 . . . (. .).
[144] ‑ Diesel For Successful Living, 1992 (. .).
[145] (Renzo Rosso) ‑ Diesel (. .).
[146]Ted Polhemus, Diesel: World Wide Wear (London, U. K.: Thames and Hudson Limited, 1998) (. ).
[147] (Mary Pierce) ‑ (. .).
[148] (Brian Eno) ‑ , ‑ Roxy Music, ; . (David Byrne) ‑ Talking Heads, . Talking Heads . (. .).
[149]Bernard Cova and Veronique Cova, Tribal Marketing, European Journal of Marketing (January 2001) (. ).
[150]Coachella Valley Music& Arts Festival ‑ , 2000 ( ) ‑ (. .).
[151]Pixies ‑ , 1986 1993 ‑ (. .).
[152]Dan Zevin, The Day I Turned Uncool: Confessions of a Reluctant Grown‑Up (New York: Villard, 2002) (. ).
[153]Good Parenting ‑ , (. .).
[154]Dale Hrabi, Macchiato Morons, Salon. com (February 23, 2004) (. ).
[155] , , Salon (. .).
[156]Ranee Grain, Advertising Must Be True to the Brand Experience, Advertising Age (March 8, 2004) (. ).
[157]The E‑Route to a Whiter Smile: P&G Discovered Huge Benefits When It Launched Whitestrips Online, Financial Times (August 26, 2002) (. ).
[158]P&Gs Web Marketing Strategy Shows Its Bite, Cincinnati Business Courier (January 22, 2001) (. ).
[159]Jack Neff, Will PR Kill Advertising? A Look at a Controversial New Book by Al Ries, Adage. com (July 16, 2002) (. ).
[160]www.semaphorepartners.comhttp://www.semaphorepartners.com(. ).
[161]P&Gs Web Marketing Strategy Shows Its Bite (. ).
[162]The E‑Route to a Whiter Smile: P&G Discovered Huge Benefits When It Launched Whitestrips Online (. ).
[163]Leander Kahney, Mac Loyalists: Dont Tread on Us, Wired News (December 2, 2002) (. ).
[164]Pets.com ‑ ‑ , 1990‑ . ‑ ‑ ‑. . , . ., Pets. com (. .).
[165] Macys ‑ , ‑ Macys, . 1927 . ‑ ( , ), . , , , . , ‑ ABC. 20 . (. .).
[166] (Chick‑fil‑A Peach Bowl) ‑ , . ( ). ‑ Chick‑fil‑A. (Crucial. com Humanitarian Bowl) ‑ . 1994 ( ). 1996 2004 ‑ Crucial, 2004 MPC Computers (. .).
[167]Steve Miller Band ‑ ‑, 1960‑ . The Joker 2004 Fatboy Slim (. .).
[168]Smoke City Looking for Life after Levis: U. K. Act Hopes Jive Set Will Benefit from Popular Ad, Billboard (April 19, 1997) (. ). Smoke City ‑ , downtempo, acid‑jazz trip‑hop ‑ (. .).
[169] Busta Rhymes Courvoisier (. ).
[170] (Alana Davis) ‑ , adult alternative (. .).
[171]John Leland, A Chance to Carry on for 130 million, New York Times (January 19, 2003) (. ).
[172]www.americanbrandstand.comhttp://www.americanbrandstand.com American Brandstand Report 2003 (. ). American Brandstand ‑ . bandstand ‑ brand ‑ (. .).
[173]Kalle Lasn, Culture Jam (. ).
[174]Steve Heyer, Steve Heyers Manifesto for a New Advertising Age, Adage. com (February 6, 2003) (. ).
[175]Anthony Giddons, Modernity and Self‑Identity (Palo Alto, CA: Stanford University Press, 1991) (. ).
[176]Linda Stern, Using Your Head, Newsweek (May 12, 2003) (. ).
[177] (Rob Lowe) ‑ , , , (Waynes World, 1992), (View from the Top, 2003), (Salems Lot, 2004), (Jiminy Glick in La La Wood, 2004) . (Lauren Bacall) ‑ , (Mirror Has Two Faces, 1996), (Diamonds, 1999), (Dogville, 2003), (Birth, 2004), (Manderlay, 2005) . (Kathleen Turner) ‑ , , ; (Romancing the Stone, 1984), (Jewel of the Nile, 1985), ‑ (Virgin Suicides, 1999) . (. .).
[178]Ken Sacharin, Attention! (Indianapolis, IN: Wiley, 2000) (. ).
[179]David Lewis and Darren Bridger, The Soul of the New Consumer (London, Nicholas Brealey Publishing, 2001) (. ).
[180]Richard Elliot and Kritsadarat Wattanasawan, Brands as Symbolic Resources for the Construction of Identity, International Journal of Advertising (Vol. 17, No. 2, 1998) (. ).
[181]Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. The Cluetrain Manifesto: The End of Business as Usual (New York: Perseus Publishing, 2001) (. ).
[182]Stephen Denning, The Springboard Story: How Storytelling Ignites Action in Knowledge‑Era Organizations (London, U. K.: Butterworth‑Heineman, 2000) (. ).
[183]John De Graaf, David Wann, Thomas H. Naylor, David Horsey, and Scott Simon. Affluenza: The All‑Consuming Epidemic (San Francisco, CA: Berrett‑Koehler, 2001) (. ).
[184]John Marks Templeton, A Worldwide Rise in Living Standards, The Futurist (January 1999) (. ).
[185] (Jackass) (The Osbournes) ‑ ‑, MTV 2000‑2001 2001‑2002 ; (. .).
[186]John Grant, After Image (. ).
[187]Sameena Ahmad, Whos Wearing the Trousers? Economist (September 8, 2001) (. ).
[188] Plan B, 2001 (. ).
[189]A Campaign to Remember, Adweek, Eastern Edition (December 11, 2000) (. ).
[190]. Mark Earls, Welcome to the Creative Age (Indianapolis, IN: Wiley, 2002) (. ).
[191]www.peapod.comhttp://www.peapod.com(. ).
[192]Buy Nothing Day, Dollars and Sense (January 2002) (. ).
[193]Wendy Gordon and Virginia Valentine, The 21st Century Consumer: An Endlessly Moving Target, Market Leader: The Journal of the Marketing Society (Issue 11, 2000) (. ).
[194]Mark Young, Baby Named After Network, Corpus Christi Caller‑Times (April 4, 2001) (. ).
[195]Furniture Fans Line Up Early, Palo Alto Online (August 29, 2003) (. ).
[196] (Julie Andrews) ‑ , (Sound of Music, 1965), (Hawaii, 1966), / (Victor/Victoria, 1982), (Princess Diaries, Princess Diaries‑2: Royal Engagement; 2001, 2004) . (. .).
[197]Bernard Cova and Veronique Cova, Tribal Marketing, European Journal of Marketing (January 2001) (. ).
[198]Ethan Watters, Urban Tribes (London, U. K.: Bloomsbury, 2003) (. ).
[199]Mark Earls, Welcome to the Creative Age: Bananas, Business and the Death of Marketing (Indianapolis, IN: Wiley, 2002) (. ).
[200]Per stergaard and Christian Jantzen in Interpretive Consumer Research, edited by D. Beckman and D. C. Elliott (Copenhagen Business School Press, 2000) (. ).
[201]Janine Lopiano‑Misdom and Joanne De Luca, Street Trends: How Todays Alternative Youth Cultures are Creating Tomorrows Mainstream Markets (New York: HarperCollins, 1998) (. ).
[202] iPodlounge (. ).
[203] , 30 2004 (. ).
[204]Warren St. John, The World at Ears Length, New York Times (February 15, 2004) (. ).
[205]Uggs ‑ , 2004‑2005‑ (. .).
[206]Leander Kahney, Feel Free to Jack into My iPod, Wired News (November 21, 2003) (. ).
[207]Grateful Dead ‑ , ‑ 1960‑ ‑ 1970‑ (. .).
[208]www.theregister.co.ukhttp://www.theregister.co.uk(. ).
[209]‑ ‑ , . ‑ ; (. .).
[210]Leaving on the Jet Plane ‑ /‑ , (. .).
[211]Izzy Grinspan, Pod People: This Valentines Day, the Fastest Way to the Heart May be Through the Earbuds, Village Voice (February 9, 2004) (. ).
[212]The Wesleyan Argus. . Leander Kahney, iTunes Undermines Social Security, Wired News (November 12, 2003) (. ).
[213] AndrewAndrew, ‑, ‑; , , , . . ‑ i‑. APT ‑ ‑ , (. .).
[214]Stergaard and Jantzen, Interpretive Consumer Research (. ).
[215]Bernard Cova and Veronique Cova, Tribal Marketing (. ).
[216] ‑ (. ).
[217]Michael Lewis, Next: The Future Just Happened (New York: W. W. Norton and Company, 2001) (. ).
[218]. How Cults Seduce and What Marketing Can Learn from Them, www.plan‑b.bizhttp://www.plan‑b.biz(. ).
[219]Toby Lester, Oh, gods! Atlantic Monthly (February 2002) (. ).
[220] (. ).
[221] Drink the Kool‑Aid (.) ‑ Kool‑Aid, ‑ . (Dont drink the Kool‑Aid ‑ ) . 1978 , Flavor Aid (: www.wikipedia.orghttp://www.wikipedia.org) (. .).
[222]Michael Lewis, Next: The Future Just Happened (. ).
[223]Gary Rivlin, Linus Torvalds: Leader of the Free World, Wired (November 2003) (. ).
[224]www.brainyquote.comhttp://www.brainyquote.com(. ).
[225]Fightin Words: Open Source Bad for Software and Intellectual Property Says Microsofts Jim Allchin, Client Server News (February 26, 2001) (. ).
[226]VA Linux IPO Soars Almost 700 Percent, Info World (December 13, 1999) (. ).
[227]The Swedes Are on the Beachhead, HFN: The Weekly Newspaper for the Home Furnishing Network (February 24, 2003) (. ).
[228] ( ) ‑ , 1950‑ (. .).
[229]World Goodwill ‑ , 1932 . . , (. .).
[230]. How Cults Seduce and What Marketing Can Learn from Them, www.plan‑http://www.plan‑b.biz (. ).
[231] (The Today Show) ‑ NBC (. .).
[232]Robert D. Hof, The eBay Economy, Business Week (August 18, 2003) (. ).
[233]Daniel Roth, Meg Muscles eBay Uptown, Fortune (July 5, 1999) (. ).
[234] (. ).
[235]Conor Dignam, Adbusters Are After You, AdAge Global (May 2001) (. ).
[236] (Joe Camel) ‑ Camel; : ‑ Joe Chemo (. .).
[237]First Things First 2000: A Graphic Designers Manifesto, Adbusters, www.adbustershttp://www.adbusters.org (. ).
[238] , . , (. ).
[239]Mary Douglas, The World of Goods: Towards an Anthropology of Consumption (New York: Routhledge, 2001) (. ).
[240]Pat Dillon, The Next Small Thing, Fast Company (June 1998) (. ).
[241]Pat Dillon, The Next Small Thing, Fast Company (June 1998) (. ).
[242]Pat Dillion, The Next Small Thing (. ).
[243]Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High‑Tech Products to Mainstream Consumers (New York: HarperBusiness, 2002) (. ).
[244]Andrew Leonard, Do Penguins Eat Apples? Salon. com (September 28, 1999) (. ).
[245]Leander Kahney, Worshipping at the Altar of Mac, Wired News (December 5, 2002) (. ).
[246] (Barry Adamson) ‑ Nick Cave and the Bad Seeds, 1980‑ (. .).
[247]Leander Kahney, Mac Loyalists: Dont Tread on Us (. ).
[248] (. ).
[249] Pez, , (. .).
[250]Beyond Disruption by Jean‑Marie Dru and Business Partners (Interview), Sunday Business Post Online (October 6, 2002) (. ).
[251]www.brainyquote.comhttp://www.brainyquote.com(. ).
[252]Gerald Zaltman, How Customers Think: Essential Insights into the Mind of the Market (Boston, MA: Harvard Business School Press, 2003) (. ).
[253] (. ).
[254]David Lewis and Darren Bridger, The Soul of the New Consumer (London, Nicholas Brealey Publishing, 2001) (. ).
[255] , 19 2004 (. ).
[256]Gerald Zaltman, How Customers Think (. ).
[257] APG Conference 2002 (. ).
[258]Doug Holt, What Becomes an Icon Most? Harvard Business Review (Match 2003) (. ).
[259] : sassy (.) ‑ , , , savvy (.) ‑ , (. .).
[260] (Carrie Bradshaw) ‑ (. .).
[261]Jay Newman, Inauthentic Culture (Montreal, Canada: McGill‑Queens University Press, 1997) (. ).
[262]Jay Newman, Inauthentic Culture (Montreal, Canada: McGill‑Queens University Press, 1997) (. ).
[263] tipping point (.) ‑ , ( ‑ ) (. .).
[264], , , (. .).
[265]www.michaelmoore.comhttp://www.michaelmoore.com(. ).
[266]Yeah, Yeah, Yeahs ‑ , ; Foo Fighters ‑ ‑, Nirvana ; Flaming Lips ‑ ‑ (. .).
[267]Deadheads ‑ ‑ Grateful Dead, ‑ 1995 The Other Ones, 2005 The Dead. Deadheads , (. .).
[268]Raiders ‑ , Oakland Raiders, Tyrolean Raiders, Los Angeles Raiders (. .).
[269]Trekkies ‑ ‑ (. .).
[270]Ultimate Frisbee ‑ , (. .).
[271]Geek (.) ‑ , . ( , , ) (. .).
[272]Grant McCracken, The Politics of Plenitude, Reason (August/September 1998) (. ).
[273]Seth Godin and Malcolm Gladwell, Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers do the Marketing for You (New York: Hyperion, 2001) (. ).
[274]Cliff Havener and Margaret Thorpe, Customers Can Tell You What They Want, Management Review (December 1994) (. ).
[275]Dying for Sex, US News& World Report (January 11, 1999) (. ).
[276] Apple (Think Different) (. ).
[277]Geoffrey A. Moore, Crossing the Chasm (. ).
[278]Kelly Barren, The Kids Are Crazy About Them, Forbes (June 15, 1998) (. ).
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