- , , , .
- . : , , [137].
, , , , , , . , , -, .
, 50 . 30 50 , 300 . 50/300=0,166 16,6%.
, XYZ 24- . 1,9 . , - 1,0 . , 24/1000×100% = 2,4% . , .
, . , . - , (.. , ), . , , .
, (. 8.3). : , , , .. , , . . , ― 12%, ― 17%, 5 %, 12 + 17 ― 5 = 20% . 5% , .
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. 8.3.
, . (, ― 9%), . , . , 9% , , 4%, = 9 × 2 ― 4 = 14%.
- 100% . , : , , , . 20% , 80%. .
, , , , .
― , . , 100 . () 1 . 100/1000 × 100% = 10%. , , , .
― - . .
Coverage ― . ( ), .
(Rating) ― ,.. , , . , .
AIR (Average Issue Readership) ― , . (. .) .
IR = ( , )/( ) × 100%. , ջ ― 50 000 ., ― 200 000. AIR = (50 000/200 000) × 100% = 25%.
GAN ―, 12 . Reach (1+) , . : ANL ― ( - - ).
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Frequency ― , .. , ( ). -.
= ( (GRP))/(, %). , 40 . ( ) 30. GRP = 30 × 6 = 180, = 180/40 = 4,5.
f , .. f+ ― , , f . , . , 3+ ( , 10+), . , .
, . , , ― , . , , , . , , . , , 1 . ― 700 . (1 000 000 × 70%). , 2,1 (700 000 × 3). , 3,15 (2 100 000 × 1,5). 1000 10 ., 31,5 . . (3150 × 10 .). , , , , .
OTS (opportunity to see) ― , : OTS = Coverage Frequency.
CPT Cover ― , , : CPT Cover = Total Cost / Cover.
CPT OTS (cost per thousand OTS) , , . : CPT OTS =Total Cost /OTS.
― . , , . 200 , , , , , . . 80―120 , .
N . . 8.1 .
8.1