| (corporate strategy) . (portfolio strategy). : . . . |
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| (single-business strategy) , . . , . (related diversification) , . . : (). . . . : . . (unrelated diversification) . : . . . . . : . - , . |
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| - - (business strategy), , , , . . , , - , (strategic business unite, SBU). , , . , , (). . - , . -: (differentiation strategy) , , . , , . Rolex (), Coca-Cola, Nicon (), Calvin Klein ( ). (overall cost leadership strategy) , ( ) . . , . Bic Pen Company, Timex ( ), Fuji (), Hyndai (), LG Grope ( ) . (focus strategy) , , . ( , , , ). Honda, Sony . |
| (functional strategy) (, , , , ). -. |
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