4. .
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5.8 8 The main course: Defining Economics
5.8.1 :
- , ;
- : Philosophy of market; Management: Six steps to the success; International Economy and economic institutions;
- : How could marketing research be made less expensive?, Is the method of enumeration ineffective in solving massive problems?; The influence of the World Bank on Russian economy;
- , : Selling; New ideas. Green initiatives; New ideas. Cutting carbon emissions;
- : , , .
- , 2 (6-8)
1. Unit 7. Philosophy of market
2. Unit 8. Management: Six steps to the success
3. Unit 9. International Economy and economic institutions
8.4. . TEST 2 ( 6-8)
Unit 7:
Texts for reading (2). Defining marketing. Channels of marketing.
Grammar: .
Questions for discussion.
Writing an essay: How could marketing research be made less expensive?
Listening: Selling. Tapescript 43. Listen to 4 people talking about advertising. (p. 56).
Unit 8:
Texts for reading (2). First steps in problem solving. Be analytical. Text 3 for students independent work. Make a decision.
Grammar: .
Questions for discussion.
Writing an essay: Is the method of enumeration ineffective in solving massive problems?
Listening: New ideas. Green initiatives. Tapescript 46. Listen to 4 speakers talking about green initiatives in their companies. (p.61).
Unit 9:
Texts for reading (2). IMF means International Monetary Fund. IMFs anatomy. Text 3 for students independent work. World Bank.
Grammar: .
Questions for discussion.
Writing an essay: The influence of the World Bank on Russian economy.
Listening: New ideas. Cutting carbon emissions. Tapescript 48. Listen to a conversation between an office manager and a head of department about cutting carbon emissions. (p 63).
Material revision
4. . TEST 2 ( 6,7,8)
5.8.5 :
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4. .
5. 2 ( 6, 7, 8)
1. .
2. 2 ( 6,7,8).
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5.9 9. The main course: Applied Economics
5.9.1 :
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- : What is Economics; Economic systems; Main economic laws;
- : The role of entrepreneurship in production, The advantages of a market economy; The interaction between demand and supply;
- , : Corporate entertainment; Companys performance; Future trends;
- .
1. Unit 1. What is Economics?
2. Unit 2. Economic systems
3. Unit 3. Main economic laws
Unit 1:
Texts for reading (3). What is Economics? Economics: The Study of Scarcity and Choice. What do economists do? Text 4, 5 for students independent work. Microeconomics vs. Macroeconomics. The basic Economic Problem.
Questions for discussion.
Writing an essay: The role of entrepreneurship in production.
Listening: Corporate entertainment. Tapescript 50. Listen to 2 people talking about corporate events they have attended. (p. 67).
Unit 2:
Texts for reading (2). Economic Systems. Economic Systems. Text 3 for students independent work. Economic Systems.
Questions for discussion.
Writing an essay: The advantages of a market economy.
Listening: Companys performance. Tapescript 54. Listen to 5 people talking about their employers. (p.73).
Unit 3:
Texts for reading (3). Supply, Demand and Market price. The Law of Demand. Elasticity of Demand.Text 4, 5 for students independent work. Supply. Summary.
Questions for discussion.
Writing an essay: The interaction between demand and supply.
Listening: Future trends. Tapescript 59. Listen to an economic analyst, discussing the effects of the oil crisis of the economy. (p. 79).
5.9.5 :
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3. .
1. .
5.10 10. The main course: Applied Economics
5.10.1 :
- , ;
- : Money and its functions; The sources of incomes; Inflation; Economic stability and business cycles;
- : The history of money; The kinds of credit, The concept of the demand inflation; The phases of the business cycle;
- , : Selling. Relocation; New ideas. The services; New ideas. The companys outsources; Training
- .
- , 3 (9,10)
1. Unit 4. Money and its functions
2. Unit 5. The sources of income
3. Unit 6. Inflation
4. Unit 7. Economic stability and business cycles
5. . TEST 3 ( 9, 10)
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6.
Unit 4:
Texts for reading (2). Money and Its Functions. Money as a medium of exchange.
Questions for discussion.
Writing an essay: The history of money.
Listening: Selling. Relocation. Tapescript 44. Listen to 2 people talking about relocation. (p. 57).
Unit 5:
Texts for reading (3). The Sources of Income. Where Do People Put Their Savings in The United States? Consumer credit. Text 4, 5, 6 for students independent work. Obtaining and Using Credit. What Kinds of Credit are Available? How to Establish Credit.
Questions for discussion.
Writing an essay: The kinds of credit.
Listening: New ideas. The services. Tapescript 47. Listen to an advertising agent and a pharmaseutical company manager, discussing what are outsources in their companies. (p. 63).
Unit 6:
Texts for reading (2). Inflation. Inflation and Business.
Questions for discussion.
Writing an essay: The concept of the demand inflation.
Listening: New ideas. The companys outsources. Tapescript 47. Listen again for the reasons why the services are or are not outsources. (p 63).
Unit 7:
Texts for reading (3). Economic Stability and Business Cycles. Import-Export. Marketing Management. Text 4 for students independent work. Advertising.
Questions for discussion.
Writing an essay: The phases of the business cycle.
Listening: Training. Tapescript 66. Listen to a sales director, speaking with different colleagues. (p 91).
5. . TEST 3 ( 9,10)
6.
5.10.5 :
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3. .
4. 3 ( 9, 10)
1. .
2. 3 ( 9,10).
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