1. The employees responsible for carrying out general office duties, filling forms and keeping statistics are …
a) clerks; b) accountants; c) supervisors.
2. The employees who sell company’s products are the sales representatives, usually known as...
a) vendors; b) renters; c) reps.
3. The employees who decide what to purchase, and who make the purchases of finished goods or components to be made into goods, are the...
a) choosers; b) procurers; c) buyers.
4. The employees who are responsible for seeing that the finished goods are well made are the...
a) packers; b) quality controllers; c) financial staff.
5. The clerical workers who use typewriters or word processors and who produce letters, memos or other documents, are...
a) secretaries; b) editors; c) copywriters.
6. The employees who check a company’s financial affairs are the...
a) statisticians; b) accountants; c) counters.
7. The employees who are responsible for preparing checks, pay packets and payslips are the...
a) wages clerks; b) filing clerks; c) paying clerks.
8. The workers who process data, under the control of managers and supervisors, are the computer...
a) hackers; b) operators; c) screeners.
9. The person who greets a visitor and tells him or her how to get to the right office is the...
a) manager; b) president; c) receptionist.
10. The employees who deal with a company's telephone calls are the
a) PC operators; b) telex operators; c) switchboard operators.
Додаток 4
BUSINESS LETTERS
Letter writing is an essential part of business communication. A letter should always accompany a cheque, a contract or any other business paper sent by mail. The letter says what is being sent, so that the recipient should know exactly what you intended to send. There exist traditional structures of business letters generally accepted and used throughout the world. A well-composed letter will make a better impression on the reader. Thus good letters make good business partners.
The letters may be subdivided into such groups as: enquiries, offers, orders, refusals, acknoledgements, quotations, letters of complaint/claim, etc.
The firms, as a rule, have forms for the letters printed on good paper. The form should have the name of the firm, its address, and also the character of the business of the firm.
Five C’s for Business Letter Writing
* Clearness: Avoid business jargon, use simple, direct language.
* Completeness: Include all necessary information within the letter. Assume that the readers do not know all the facts. Make it easy for the readers to understand your situation.
* Conciseness: Be specific. Say what you meanclearly. Don’t be vague or confusing.
* Correctness: Always proofreadand edit your letters.
* Courteousness: Use proper salutations, avoid phrases that scold or annoy, end on a friendly note.
Business Letter Layout
Letterhead: Name of the company/Field of activities/Logo
Sender’s address: No. of building, Street, City, State, post/zip code, Country
Telephone/Fax/E-mail
Addressee’s name/Job title/Company name and address
(For the attention of …)
Your ref:
Our ref:
Date
Salutation: (Dear Mr/Ms Hill)
Re:
Body of the letter:
1. Opening paragraph
2. Main part
3. Closing paragraph
Parting
Signature
(For/p.p. Sender’s name)
(JP/rs)
Enc. (Enclosure)
c.c. (Copies)
Task 1. Answer the questions on the text:
1. What is the purpose of a business letter today?
2. Is there any difference between the layout of an application letter and a business letter?
3. What does the letterhead of a business letter consist of?
4. Why is the month in the date not recommended to write in figures?
5. What salutation is the most frequent in business letters at present?
6. What is the purpose of using “Re” in business letters?
7. What information is enclosed in the body of a business letter?
8. Whose initials are written at the bottom of the letter?
9. What does the abbreviation “c.c.” mean in business letter writing: a) carbon copy; b) current cost; c) copies to?
Task 2. What types of business letters do the following abstracts belong to?
1. I am, today, sending you some of our brochures, in a separate package. With these, I have included details of our new pocket portable telephone, which you may be interested in.
2. Further to our telephone discussion on Thursday, I am delighted to tell you that we are now able to reduce the price of our computers by 10%.
3. Unfortunately, we have not received the filing cabinets which were a part of the order. We would be grateful if you could deliver these as soon as possible or refund our money.
4. We would like to book 25 places on Sun Express Holiday No.5210, depart 14th July.
5. Payment on the above order is now overdue. We would be grateful if you could send us your check without delay.
6. Our company is considering leasing 12 automobiles rather than buying them outright. Because it is important for us to present a favorable (and prosperous) image to our clients, we are interested in luxury cars only.
Task 3. State where the following word-combinations are used: at the beginning of a letter (B), end (E) or both (BE).
| a) feel free to contact | i) this is to inform you |
| b) please don't hesitate | j) as you may recall |
| c) in response to | k) as soon as possible |
| d) once again | 1) in accordance with |
| e) get in touch | m) further to |
| f) at your earliest convenience | n) thank you for |
| g) effective June 15 | o) would be appreciated |
| h) may be able to help you | p) I enclose |
Додаток 5
LETTER of INQUIRY.
Business transactions usually start with inquiries. As a rule, the prospective buyer gets the name and address of the prospective seller either at an exhibition, from an advertisement in a newspaper, magazine or thanks to a television or radio commercial. All these channels of information and advertising are very important.
Inquiries can be sent by mail, by telex or by fax. Sometimes inquiries can be made orally, by telephone.
In the inquiries the prospective buyer states in what goods exactly he is interested and asks for details on the price and terms of sale, availability of goods, delivery dates, terms and discounts, method of transportation, insurance, catalogues and samples of goods.
Sample of an Inquiry
Sanders & Lowe Ltd.
Import and Export (London Office)
Planter House, Princes Street, London EC17DQ
Telephone: 021 236161 Fax: 021 2368592 Telex: 341641
Sales Manager, Glaston Potteries Ltd.
Clayfield, Burntey BB10 1RQ, England
Your ref.:
Our ref.: 180/MB
Date: 7 June, 2004
Dear Sir or Madam,
We are writing to you on behalf of our principals in Canada who are interested in importing chinaware from England. We saw your products at the International Potteries Exhibition in London in May and were deeply impressed with them.
Could you send us your latest catalogue and price-list, quoting your most competitive prices? We would also appreciate your sending samples of the products.
Our principals are a large chain store in North America and they will probably place a substantial order if the quality and prices of your products are suitable. As you know the demand for potteries of all types in Canada and the USA is really great.
We look forward to hearing from you soon.
Yours faithfully,
L.W. Low
Practice
Task 1. Write your own letter of inquiry. Use the words and еxpressions listed below:
We would like to represent your products in the Ukrainian market
Please send us samples of... (your catalogues, leaflets, etc.)
We read your advertisement in...
With regard to your advertisement in... of...we would ask you...
We have heard of your products from...
We have seen your current catalogue showing.
We are interested in buying (importing, etc.)
Please inform us (let us know) as soon as possible
Would you please inform us if it is possible to deliver...?
Please let us know what quantities you are able to deliver till...
We would ask you to let us have a quotation. We read your advertisement in...
With regard to your advertisement in... of...we would ask you...
We have heard of your products from...
We have seen your current catalogue showing.
We are interested in buying (importing, etc.)
Please inform us (let us know) as soon as possible
Would you please inform us if it is possible to deliver...?
Please let us know what quantities you are able to deliver till...
We would ask you to let us have a quotation for…
Would you kindly quote your prices and terms of delivery (terms of payment, etc.) for...
We would like to represent your products in the Ukrainian market
Please send us samples of... (your catalogues, leaflets, etc.)
Would you kindly quote your prices and terms of delivery (terms of payment, etc.) for...
We would like to have further details about...
We are distributors (importers, retailers, etc.) of...
We would like to get in touch with manufacturers (suppliers, sellers, etc.) of...
There is a large market here for yow products
For over... years our company has imported from western countries...
Our company was founded in...
We usually effect payment by letter of credit (cheque, bank transfer, etc.).
If your prices are competitive (the samples meet the standards, your equipment complies with our requirements, etc.) we may be able to let your have regular orders.
We look forward to your early reply.
