. , , " " . , , , , . , , , , .
,
-
,
, -,
, , , ,
, ; , ; ( ' / . . .. . - .: - , 2000. . 126132).
2 , "".
1 (ISO) 1987 . ( . ( 9000 - 9004, 8402),
1988.).
4 . , , - , ( ) , , . , , : . : : . . - .: "-", 1999.
. , , , , , 4.
Ward, Michael (1994), Why Your Corporate Culture Change Isn't Working... And What To Do About It, Aldershot: Gower Publishing Ltd.
1 , . : ; ; , ; ( : --); ( ); -
SWOT-