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, . . , ( , ..), Samsonite . . , , . Samsonite 1990- , [2].
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"- " (Home Meal Replacement - HMR), , . R . NPD Group ( , -), 1996 (51% ), . , , 38% " " , . Mc Kinsey , , 1998 2005 . HMR , 25100 . HMR .
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