( ).
1. 2 , .
2. 3 . , . Internet 4.
3. 5 . , . Internet .
4. 6 , 7 . , , - .
5. 8 9 , , .
6. 10 . .
7. 11 12 , , ( 11), , .
8. 13 . , , .
9. . :
a) ( 14);
b) , ( 15);
c) ( 16);
d) ( 17);
) ( 18);
f) ( 19);
g) ( 20);
h) ( 21).
, , . : SPSS, SAS, D, Minitab Excel.
10. , 23.
11. , . - . . ( 24).
|
|
|
1. , , , . , , . Burke.
2. , , , , . , , , .
3. , " ", . , , " ", , , , , .
4. " ", , .
5. ( ) . , , , .
6. Internet . , Internet , , , . " Internet ", Internet .
7. SPSS, SAS, D, Minitab, Excel . , , .
8. " ", - Burke . , .
|
|
|
9. (). , . .
10. , , Internet , , . . .
11. : Web-, , PowerPoint, .
Web- http: //www.prenhall.com/malhotra/mr3e/index.html www.dupree.gatech.edu. Web - DuPree, Faculty, Naresh . Malhotra, Marketing Research: An Applied Orientation, Third Edition. Web http://www.dupree.gatech.edu/faculty/faculty_nmalhotra.shtml.
Web - :
;
;
PowerPoint, - , " " ;
;
4 (Matsushita), 5 (Pampers) 6 (Chrysler) ( III), . ;
: DuPont ( ), Gucci ( ), Kosair () Astec( ). : 24 ; ; ; ; , ; , , , Prentice Hall ( : [email protected], .: 404-894-4358, : 404-894-6030).
Web - .
, , . . , , , , (, , Internet ). , , , . : DuPont ( ), Gucci ( ), Kosair () Astec ( ).
. IBM- , Makintoch. , .
. (Arun K. Jain) ( ), , , , ( , (James Agarwal), (Imad Baalbaki), -, , (Dan McCort, Charia Mathwick, Gina Miller, Mark Peterson), ( , , , (Ashutosh Dixit, Rick McFarland, Harriet Outlahd, Jamie Pleasant Cassandra Wells)), (Mark Leach Tyra Mitchell) . , , . " " . , (Fred Allvine), . . (Ronald L. Tatham) ( Burke ) , Burke . . (William D. Neal) ( SDR ), . (Lawrence W. Labash) Market Facts, . (Roger L. Bacik) Eirick Lavidge, (Brian Lunde) Walker Information , .
|
|
|
, :
:
(Tom Anastasti),
(John Weiss),
(Subash Lonial),
(Joel Herche),
. (Paul L. Sauer),
:
(Rick Andrews),
, . (Holland Blades, Jr.),
(Sharmila Chatterjee), -
(Rajshekhar Javalgi),
(Mushtaq Luqrnani),
(Jeanne Munger),
(Audesh Paswan),
(Venkatram Ramaswamy),
(Gillian Rice),
. (Paul L. Sauer),
(Hans Srinivasan),
:
. (David M. Andrus),
(Joe Ballenger),
. (Joseph D. Brown),
. (Thomas E. Buzas),
. (Rajendar K. Garg), -
. (Lawrence D. Gibson)
X. (Charlotte H. Mason),
(Kent Nakamoto),
. , . (Thomas J. Page, Jr.),
. (William S. Perkins),
(Sudhi Seshadri),
(David Shani),
Prentice Hall . (Sandra Steiner); . (James C. Boyd); . (Natalie E. Anderson); Whitney Blake); (John Larkin); (Brian Kibby); (Shannon Moore); (Michelle Rich); (Michelle Foresta). , .
|
|
|
, - - X. . . , , . , , , .
, , . , , " , " ( 117:23).
.
I
. , , . , . , , . , , , .
...
1.
2.
1
1
1
