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  1. ., ., . . . / .., .., .. : , 2001. .728-746.
  2. . . ̳ http://www.marketing-ua.com/
  3. . / . . : , 2003. 353 .
  4. Tvede Lars and Ohnemus Peter. Marketing Strategies for the new economy. John Wiley a Sons Ltd, 2001 246 p.
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  6. Wilson Aubrey. The Marketing Audit Handbook: Tools, Techniques and Checrlists to Exploit Your Marketing Resourses. Bell and Bain Ltd, Glasgow, 2002. 287 p.

 

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