1. A new ring-road is being built around the city.
2 The room had been cleaned before we arrived.
3. The problem was being discussed when the manager came.
4. He told me that he had been invited to the conference.
II. , one, it, that (. 2)
One can use such methods in one's work.
Its nice to see you again.
It is surprising that he thinks so.
III. , to be, to have, to do.
1. They are to leave on Friday.
2. We had to answer a lot of questions at the examinations.
3. He didnt feel better after his operation.
4 They are both good students.
5 The professor had left by the time we arrived.
6 What do you usually do on Sunday?
IV , (. 3).
1. He posted the letter he had written.
2 She knew they had left London.
V. ,
1. She decided not to buy a car.
2. To walk in the garden was pleasant.
3. She gave him some water to drink.
4. He was pleased to meet them.
VI. 1 4- . 1, 3 4-
Advertising
Advertising is a message to promote a product, a service or an idea. The purpose of most advertising is to sell products or services. Advertising plays a key role in the competition among businesses for the consumers money. In many businesses the volume of sales depends largely on the amount of advertising done.
Manufactures advertise to persuade people to buy their products. Large firms also use advertising to create a favourable image of their company. The company may advertise in many ways depending on how much it wishes to spend, and the size and type of the target audience. If the company wants to enter the market or to launch a new product, it often starts an advertising campaign.
Such campaigns are usually very successful because people learn about new products or services. There are different ways of advertising: newspapers, television, direct mail, radio, magazines, outdoor signs, other ways (transit advertisement, window displays, point-of-purchase displays, telephone directories and novelties).
Television is a chief medium used by advertisers. In the USA 100 largest advertisers spend on average 75 percent of their advertising budgets on television. Food companies spend about 80 per cent on television, and candy, snacks and soft drinks companies spend about 85 per cent.
:
advertising
transit advertisement
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|
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window display
point-of-purchase display
VII. 4- . , .
How much do food companies spend on advertising on TV?
They spend 75% of their advertising budget.
They spend 80% of their advertising budget.
They spend 85% of their advertising budget.
4
, - -. (. I).
1. The long-term agreement was signed last week.
2. This advertisement is being published in the UK only.
3. Recently a new shopping center has been opened in our town.
4. The work of economists is concerned with the analysis of the economic and financial issues.
