, , . , , Digital, : " . , " " . , , . , " 23. Maytag , , 24. () , . , Maytag 15%- , , GE. , , . GE , , , Maytag , , . , Maytag, - . : " Maytag , Maytag " 25.
. Holiday Inn , " " , . Procter & Gamble , , , " Procter & Gamble ". , Procter & Gamble , . " Procter & Gamble , , "" (, ) , , , . - Procter & Gamble " 26.
, -, Procter & Gamble Charmin ( ), . Procter & Gamble , - . . : ; , ( ). , Charmin , , () . , Procter & Gamble, , ( , , ). - - . , , .
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Hewlett-Packard HP 3000 27. , 1968 , 1980 5000 , 8000 . . , . , , , Hewlett-Packard HP 3000. : " , ".
, HP 3000, , , . , . , , , HP 3000, . . .
. Hewlett-Packard, - , 1400 , . . . , , , .
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, , , 100%! , , 100%. , .
, . - . , , , , "" 250 ( Hewlett-Packard ). , , . , , .
, , . , , -, . - 1981 ( -). , . , , . , Hewlett-Packard , . " , ", .
Hewlett-Packard , . , , MBO , Hewlett-Packard . : , , , .
" ". Hewlett-Packard Lab Awareness of Customer Environment ( ), Hewlett-Packard , , Hewlett-Packard. , " , ". Hewlett-Packard , , . , . , , , , " " "" , , .
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Glooper Troopers, Quality Enforcers, Vintage Quality, Solution Squad , , Hewlett-Packard. Hewlett-Packard , , . : " Hewlett-Packard , , , . - , . , , . , ".
- . , , , , , . ( ) , . : " ". .
Hewlett-Packard. " , Xerox IBM 28. " ". - Hewlett-Packard , , , Hewlett-Packard , , , , , . . Hewlett-Packard, , . : ". (Forbes)
Digital. " . . , . OEM- (Original Equipment Manufacturer ) ". ()
Schlumberger. " , , Schlumberger, , , " 29. (Dun's Review)
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IBM. IBM, , . UNIVAC , IBM . " , , . . , " 30. (Financial World)
Caterpillar. . " Caterpillar , . , . Caterpillar, . , Caterpillar ( ). , Caterpillar " 31. (Business Week)
Deere. , Deere . , Caterpillar . " Deere , " 32. " , , Deere , , ". (Wall Street Journal)
, , . , Hewlett-Packard, IBM Procter & Gamble, . , . , , .
, : " , , , . . . , 14%, 8%.
, , , 35%. , . , ".
, , , , , , . : , . : " , ( , . .) . , " 33. , , -: " Braniff , . Delta , ". , , . : " , , , , - . , , - " 34.
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, , , , , , . , . , , . " " (The Rise and Fall of the British Manager) , IBM, .
- Platt Clothiers Ltd , , . , , , . , : " ". 11:00 , , . , , , . , . ( ). , , , , , . , , , , , , . ? , , Platt Clothiers Ltd. , . , , . ? , , Piatt Clothiers Ltd. , . , , , , . , , ( ). , 35.
. , , 100%- 100%- ? . . , , . , , "" - . , American Express : " 100%- , , . , ". , "", "", . : " Heineken ". Mars, Inc. ( ) : " . . . , , , ". . - - , Marriott. .
, - , ( ) , , . , , , . IBM, Caterpillar - , Frito-Lay Hewlett-Packard , . , . , , "", . Digital : " . - , , - , . . , " "? " " , !"
" ", . . , , . " " , . , , , , , . " " 75- , , ( IBM), 150- ( Procter & Gamble). " ", , , .
, , - . , , . , , , . , , Bloomingdale's. , . Federated Stores, Bloomingdale's, Bullock's, I. Magnin, Rich's Filene's. " ", 36. Chesebrough-Pond's . Forbes : " , , ( )". , 1978 Rave, , . , Toni ( Gillette), 40 . : " . , (, , ), 100 " 37. , , , , , , , . , , .