4.4. .
, : , .. - . , , , , : ( ). . , -, 1 , , - . -, , , .. , . -, , , -, . , 2.
, , , , , .. :
1 Hovland C.I., Janis I.L., Kelley H.H. Communication and Persuasion:
Psycological Studies of Opinion Change. New Haven: Yale University Press, 1953.
2 . : Davidson P. IV., Boy Ian G., Yu F.T.C. Mass Media: Systems and
Effects. N. Y.: Holt, Rinehart and Winston, 1976. P. 161.
4. :
. . , , (. . 6). , . , .
■
4.5
, , - , , . . , , , 1. , : , . , 1940- 1970- , :
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_ 1 KlapperJ. The Effects of Mass Communication. N. Y., 1960.
4.5.
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1 Lang G., Lang . Mass Communication and Public Opinion: Strategies for Research // M. Rosenberg, R.H.Turner (cds.) / Social Psychology: Sociological Perspectives. N. Y.: Basic Books, 1981. P. 659.
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1 . : Ball-Rokeach S.J., DeFleurM. L. A Dependency Model of Mass Media effects / Communication Research, 1976, N 3. P. 321; Ball-Rokeach S.J. The Origins of Individual Media-System Dependency / Communication Research, 1985, N 12 (4). P. 485-510.
, , . - , . (entertainment).
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, , . , - , : , , .. , , . 1948 . : , , , ... [. ..] , 1. - , , , . , 2.
1 Lazarsfeld P., Merton R. Mass Communication, Popular Taste and Organized
Social Action / L. Bryson (cd.) // The Communication of Ideas. N. Y.: Harper and
Brothers, 1948. P. 99.
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2 Ibid. P. 100.
4. :
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1 De Fleur M. Theories of Mass Communication, N. .: David McKay, 1966 (2nd ed.- 1970).
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1 Postman N. Amusing Ourselves to Death. Harmondsworth: Penguin Books, 1985.
2 Ibid. P. 27.
3 . . . ., 1999. . 61.
■■*
4.5.
3.
: De Fleur M.L. Theories of Mass Communication 2nd ed. N.Y., 1970. P. 212.
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1 McQual D. Mass Communication Theory. 4th ed. L.: Sage, 2000. P. 80-81.
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