. 50-60- . . (1963) Daisy (1964). . AbelandAssociates. 7-Up Bubbles (1974). Kawasaki UltimateTrip (1977). Trademark Levi's (1977). Hal Riney&Partners. . Gallo (1985). "Frank and Ed". Saturn: "A different kind of company, A different kind of car." (1989-1993). (1993).
. . Camel Lucky Strike Marlboro: Marlboro Man. Leo Burnett, 1955. Marlboro: . Marlboro (1964).
. . Pepsi generation . BBDO. Pepsi-Cola: "The Pepsi generation" (1964). . Coca-Cola: "It's the Real Thing." Hiltop (1970). Seven-Up: "The Uncola" (1968).
. IBM: " . Lord, Geller, Federico, Einstein (1982). Chiat/Day. (1932 - 2002) . Apple Computer: 1984. (1984).
6. (80- )
. . (Worldwide Market of ds) . . () (). - . . . Procter&Gamble Unilever. . . .
. . Saatchi&Saatchi - 80-. Omnicom Group (1986). WPP Group (1987). WPP Group J. Walter Thompson (1989). . Saatchi&Saatchi. British Airways: (1983). (1983), (1989).
. . West Coast -. Chiat/Day Hal Riney&Partners
, . Calvin Klein Jeans: Know what comes between me and my Calvins? Nothing! (1978).
7. (80-90- )
|
|
. - . . . - , . . BTL-.
. Benetton Group United Colors of Benetton. Fabrica. Diesel. Diesel - , , . .
Apple Computer: Think Different (1998).
. McCann-Erickson - . . Saatchi&Saatchi. Silk Cut (80-90-). Lowe Howard-Spink. Smirnoff (90-). (1994.) Surgeons (1997) . Mother - XX . Mother. . Mother.
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