1. .
XIX - XX . . . N.W. Ayer & Son. - .
. : ; - ; . . , . (1923).
. . . (1837-1919) - Reason why ( ). . (1864-1928), . . - . . . . Steinway Squibb. The instrument of the immortals (1919).
. . . .
. . . . -
. . - . . . . . "" , .
. 90- - . . 90- - . . .
2. XX
. . Ayer & Son, J. Walter Thompson, Lord & Thomas, Young & Rubicam, BBDO, D'Arcy, Leo Burnett o. Ayer & Son. . J. Walter Thompson. . Lord&Thomas. Lord&Thomas.
Young & Rubicam. (1892-1978). . Young & Rubicam. BBDO - Batten, Barton, Durstine & Osborn (1928). (1900-1990), . : , , ! (1925). (1932) . D'Arcy. Coca-Cola. The pause that refreshes (1929). - (1931). Leo Burnett o. (1935). . (1926). American Meat Institute. This is Life (1943). Kellogg's Rice Krispies (1943). Snap! Cracle! Pop!
|
|
. (1932). . -.
3.
(50- )
(19461950 .). .
50- . . (. Dichter), . (L. Cheskin), . (. Martineau). , . . . (1957). . . . . - .
. . Maidenform: "I dreamed I went shopping in my Maidenform bra" (1949). Springmaid sheets: Perfume and Parabolics. (1948). Foote, Cone&Belding (FCB). Clairol: Does she...or doesn't she? (1957). .