, . , HUT (home using TV). , , .
HUT: , . , , , . HUT , ( , , , ).
, . - 20 . ., , . , ? , , PUT (people using TV), .. , . , , , , .
HUT , , . . , . , . , , , .
PUT , .
, 4 , , , , . :
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2 | |||||
3 | |||||
4 | |||||
5 | |||||
PUT |
, F18+, (M18+) (all).
PUR (people using radio)
, , : 7.30 9.30 . .
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. , , , .
TVR
. , , .
TVR (TV Rating) , . , , . , .
, 1999/2000, . , .. , . , . , . .
, , . , (coverage), . , , (showing) .
:
, 5 . , , , 9.00 9.30 3 . 5 ; , = 2 / 5 * 100% = 40 %. 20 %, 1 (20% * 5 / 100% = 1).
. 5 2 , 10 (5 * 2 = 10).
HUT :
HUT = 40 ( ) + 20 ( ) + 20 ( ) = 80.
(HUT) 80.
,
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2 | |||||
3 | |||||
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5 | |||||
1 , . 2 .. , 1 / 10 * 100 = 10. = 30, = 20.
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. -, . , 18 . . , 2, , - . : ( 5.00 10.00), ( 10.00 17.00), ( 17.00 19.00), ( 19.00 24.00) ( 24.00 5.00). . , , , , . . , , . , .
, . , .
, (-), . , , . , . , , , , , . . , .
, . -, (, , ) . , . .
3. (Share)
. Share , (PUT), . Rating, Share PUT :
Rating = PUT * Share
5 2, 1, 1, 1 . , HUT TV = 80 % (4 / 5 * 100% = 80%).
4 | Share | |
50% , , . .
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, . , .
100. , 100, .