: ( ) , . , . , . , Louis Vuitton , - , , , , . 4 , , , Selfridges , £ 4 2003-2004 (Foster, 2004). , , , - Louis Vuitton , , -.
, Louis Vuitton, Armani Mulberry, , , -. , , - . , , , , -.
, , -. , . , , , , , . ( ) - -, .
, , , , , Armani Group. Armani Group , Giorgio Armani. -; (Silvestrin, 2001), Giorgio Armani, , , , , . -, Giorgio Armani :
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. , , , , , (Gruppo Armani S.p. A, 2003b).
, Armani Group, fashion- , , , . , : .
. Armani Group, (. 14.1).
Giorgio Armani | ||
Emporia Armani | ||
Armani Exchange | ||
Armani Collezioni | ||
Armani Jeans | ||
Armani Casa |
: Gruppo Armani S.p.A., 2003a.
14.1. Armani Group
Armani Group , Giorgio Armani. , . , , -.
. ; Prada Comme des Garcons .
, fashion- , , . - , .
. -. , . : , . . . (Hollander, 1970) -, . . , , .
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, , , . , , (Mintel, 2004). . , Burberry, Paul Smith, Vivienne Westwood, Alexander McQueen Pringle of Scotland, . , , , , . , Pringle of Scotland, , . , , , - . , , .
, , , , /. - , . - , - - , . . , , , . , , , , , (Mintel, 2004). . , Visit London .
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, . , Giorgio Armani , XX , Louis Vuitton - -. , . , , , Rhinelander Mansion - Ralph Lauren , Jil Sander Royal Bank of Scotland Burlington Gardens , , . , , , Rhinelander Mansion, Lauren , Sander .
. (Fernie, 1998) - . , . 229 45 , , ,
(Cushman, 2004) , . -, , : 2004 £ 5 680 2. -, , £ 3 036 2 2004 .
, . , , Ermenegildo Zegna Harrods. 2003 £ 8,7 , £111 . (Foster, 2004). , , (Moore, 2000).
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