, , . , (Kim, 2004b) , , , , , , , . : , , , . (Lipke, 2002) , , , , , , . (Koontz, 2002) . 2001 , (Retail Federations), :
..., , , . 70 % , , 110 % , (Koontz, 2002:381).
, (Goldsmith, 2005). , , . , , , , . , , , , , , .
(Nicholson, 2002), , , .
(Nicholson, 2002) . , , (Belk, 1975). :
|
|
;
;
;
;
.
13.2 , - , .
13.2. -
(Nicholson, 2002) , . , , , , , . :
... , , (Nicholson, 2002: 141).
, , , , , . , , . : ( ) . , , .
, , , : , . , Retail Week (Retail Week, 2000), :
Next , Next,
, , 20 % , , .
:
, ;
,
,
;
, , ;
|
|
, .
, , , , (Kim, 2004b). , , 13.3.
, . . , , .
1. . , (Behling, 1992) , , .
2. . , , (Mintel, 2005b), , .
3. , - : , , , .
, , , fashion- -.
13.3. fashion-
13.3 (). fashion-
.
Ansoff, H. I. Critique to Henry Mintzberg's The design school: reconsidering the basic premises on strategic management / H. I. Ansoff // Strategic Management Journal. - 1991. - 12(6). P. 449-461.
Ashworth, C. J. An approach to sustainable 'fashion' e-retail: a five-stage evolutionary strategy for 'Clicks-and-Mortar' and 'Pure-Play' enterprises / C. J. Ashworth, R. A. Schmidt, E. A. Pioch, A. Hallsworth
Journal of Retailing and Consumer Services; In Press Corrected Proof. 2005. (Available online: October 12, 2005).
Barlow, A. K. J. Developments in information and communication technologies for retail marketing channels / A. K. J. Barlow, N. Q. Siddiqui, M. Mannion // International Journal of Retail & Distribution Management. - 2004. - 32(3). - P. 157-163.
Beaudry, L. M. The consumer catalog shopping survey / L. M. Beaudry // Catalog Age. 1999. 16(6).-A5-A18.
Beck, B. Key strategic issues in online apparel retailing / B. Beck. 2004. (http://tc2host.com/te-chexchange/thelibrary/online_fit.html; accessed: January 24, 2006).
|
|
Behling, D. U. Three and a half decades of fashion adoption research: what have we learned? / D. U. Behling // Clothing and Textiles Research Journal. - 1992. - 10(2). - P. 34-41.
Belk, R. W. Situational variables and consumer behaviour / R. W. Belk //Journal of Consumer Research. 1975. - 2(3). - P. 157-165.
Breitenbach, C. S. Value added marketing in the digital domain: enhancing the utility of the Internet / C. S. Breitenbach, D. C. Van Doren /'/ Journal of Consumer Marketing. 1998. 5(6). -P. 558-575.
Chaffee, E. Three modes of strategy / E. Chaffee //Academy of Management Review. 1985. 10(1). P. 89-99.
Chen, Q. Attitude toward the site / Q. Chen, W. D. Wells //Journal of Advertising Research. - 1999. -39(5).-P. 27-37.
Coleman, K. Make your web site a business success / K. Coleman // E-Business Advisor. 1998. -P. 12-17.
Corcoran, C. T. Ghost in the machine / . . Corcoran // Women's Wear Daily. - 2005. 189(51). -P. 5.
Damesick, P. E-commerce and UK retail property: trends and issues / P. Damesick // Briefings in Real Estate Finance. - 2002. - 1(1). - P. 18-27.
Dudley, D. Arcadia focuses online as a key growth area for Topman brand / D. Dudley // New Media Age. 2005. November 13.
Donthu, N. The Internet shopper / N. Donthu, A. Garcia //Journal of Advertising Research. 1999. 39(3). - P. 52-58.
Eastlick, M. Shopping motives for mail catalog shopping / M. Eastlick, R. A. Feinberg //Journal of Business Research. - 1999. - 45(3). - P. 281-290.
Goldsmith, R. E. Buying apparel over the Internet / R. E. Goldsmith, E. B. Goldsmith //Journal of Product & Brand Management. - 2002. - 11(2). - P. 89-102.
Goldsmith, R. E. Psychological and behavioural drivers of online clothing purchase / R. E. Goldsmith, L. R. Flynn //Journal of Fashion Marketing and Management. 2004. 8(1).
Goldsmith, R. E. Bricks, clicks, and pix: apparel buyers' use of stores, Internet, and catalogs compared / R. E. Goldsmith, L. R. Flynn // International journal of Retail & Distribution Management. 2005. 33(4).-P. 271-283.
Hall, J. Ready2Shop to consider offline stores / J. Hall // Retail Week. 1999. December 3.
Harrington, R. J. A question of fit: the links among environment, strategy formulation and performance / R. J. Harrington, D. Lemak, R. Reed, K. W. Kendall //Journal of Business and Management. 2004.-10(1).
Howell, N. Dressed to impress / N. Howell // New Media Age. - 2005. - March 31. - P. 16-17.
Huizingh, E. K. R. E. The antecedents of Web site performance / E. K. R. E. Huizingh // European journal of Marketing. - 2002. - 36(11). - P. 1225-1247.
Interactive Media in Retail Group. E-retail 2006: Annual Report. Executive Summary / Interactive Media in Retail Group. - 2005. - (http://www.imrg.org/8025696F004581B3/(search)/414001EACDDC4 83180256FD9002AF69E?Opendocument&highlight=2; accessed: January 20, 2006).
Jang, E. Components of apparel retailing web sites / E. Jang, L. D. Burns j j journal of Fashion Marketing and Management. - 2004. - 8(4). - P. 375-388.
Jones, J. M. Internet consumer catalog shopping: findings from an exploratory study and directions for future research / J. M. Jones, L. R. Vijaysarathy //Journal of Internet Research: Electronic Applications and Policy. - 1998. - 8(4). - P. 322-330.
Kearns, G. S. An electronic commerce strategy typology: insights from case studies / G. S. Kearns // Information & Management. - 2005. - 42(7). - P. 1023-1036.
Kim, S. Apparel retailers: website quality dimensions and satisfaction / S. Kim, L. Stoel //Journal of Retailing and Consumer Services. - 2004a. - 11 (2). - P. 109-117.
|
|
Kim, E. Y. Predicting online purchase intentions for clothing products / E. Y. Kim, Y. K. Kim // European Journal of Marketing. - 2004b. - 38(7). - P. 883-897.
Koontz, M. L. Mixed reality merchandising: bricks, clicks and mix / M. L. Koontz //Journal of Fashion Marketing and Management. - 2002. - 6(4). - P. 381-395.
Lipke, D.J. Mystery shoppers / D. J. Lipke // American Demographics. 2000. 20(12). - P. 41-43.
Lu, Y. Apparel acquisition via single vs. multiple channels: college students' perspectives in the US and China / Y. Lu, M. Rucker //Journal of Retailing and Consumer Services. 2006. 13(1). P. 35-50.
Marciniak, R. Identification of UK fashion retailer use of web sites / R. Marciniak, M. Bruce // International Journal of Retail & Distribution Management. 2004. 32(8). P. 386-393.
Marciniak, R. Planning for e-commerce in fashion retailing / R. Marciniak, M. Bruce // Contemporary Issues in Marketing / S. Greenland, N. Caldwell (eds). London: Metropolitan University, 2005. P. 34-51.
McGolderick, P. Cyberspace marketing: how do surfers determine website quality. 10th International Conference on Research in the Distributive Trades, Institute for Retail Studies, University of Stirling, Stirling, Scotland / P. McGolderick, D. Vasquez, T. Y. Lim, K. Keeling; A. Broadbridge (ed.). - 1999. -P. 603-613.
Martin, L. Looking back and thinking ahead: effects of prior success on manager's interpretations of new information technologies / L. Martin, A. Kambil //Academy of Management Journal. 1999. 42.-P. 52-61.
Mintel. Books / Mintel. - UK. - 2005a. - July.
Mintel. Clothing Retailing / Mintel. - UK. - 2005b. - July.
Mintel. Home Shopping / Mintel. - UK. 2005c. March.
Moin, D. Sears brings fashion mix to the Internet / D. Moin // Women's Wear Daily. 2004. 188(56).
Moore, C. M. From rags to riches: creating and benefiting from the fashion own-brand / C. M. Moore // International Journal of Retail & Distribution Management. - 1995. - 23(9). - P. 19-27.
Morrell, I. Big story: ebay watch and learn /1. Morrell // Retail Week. 2006. January 13.
New Media Age. Brands should focus on female shoppers / New Media Age // New Media Age. 2005. June 23. -P. 15.
Nicholson, M. One brand, three ways to shop: situational variables and multichannel consumer behaviour / M. Nicholson, I. Clarke, M. Blakemore // Review of Retail, Distribution & Consumer Research. 2002.-12(2).-P. 131-148.
Phau, 1. Profiling fashion innovators: a study of self-concept, impulse buying and Internet purchase intent /1. Phau, L. Chang-Chin //Journal of Fashion Marketing and Management. 2004. 8(4). P. 399-411.
Porter, M. Strategy and the Internet / M. Porter // Harvard Business Review. 2001. 79(3). P. 62-79.
Quelch, J. A. Internet and International Marketing /J. A. Quelch, L. R. Klein // Sloan Management Review Spring. - 1996. - P. 60-75.
Retail Week. Next customers spend more online / Retail Week // Retail Week. 2000. March 31.
Retail Week. Next is the first choice of women on the Internet / Retail Week // Retail Week. 2003. June 27.
Salmeron, J. L. Modelling the reasons to establish B2C in the fashion industry / J. L. Salmeron, J. M. Hurtado // Technovation. - 2005. - (In Press: Corrected Proof; Available online: July 19, 2005).
Schoenbachler, D. D. Multi-channel shopping: understanding what drives channel choice / D. D. Schoenbachler, G. L. Gordon //Journal of Consumer Marketing. - 2002. - 19(2002). - P. 42-53.
Siddiqui, N. Retailer consumer perceptions of online fashion retailers: web site design issues / N. Siddiqui, L. O'Malley, J. McColl, G. Birtwistle //Journal of Fashion Marketing and Management. 2003. 7(4). - P. 345-355.
Stockport, G. j. Boo.com: the path to failure / G. J. Stockport, G. Kunnath, R. Sedick //Journal of Interactive Marketing. - 2001. - 15(4). - P. 56-70.
Stroud, D. Internet Strategies MacMillan Business / D. Stroud. 1998.
Then, N. K. Apparel shopping on the web / N. K. Then, M. R. Delong //Journal of Family and Consumer Sciences. - 1999. - 91(3). - P. 65-68.
Weir, L. Catalogue sales drop as e-tailers expand / L. Weir // Retail Week. 2005. November 18.
14
,
FASHION-
.
Fashion- , . , . , Giorgio Armani Group 100 , 2004 82 % (Gruppo Armani S.p.A., 2004a). , , , -. , , , fashion-, , .
|
|
, , , , , , , . , ,
fashion- , . . , fashion-.
( .: Beverland, 2004). . fashion- , , , :
/ ;
, ;
, ;
;
.
fashion- , , : Chanel, Louis Vuitton, Giorgio Armani, Prada, Hermes, Burberry, Gucci, Lanvin, Chloe, Mulberry, Fendi, Dunhill jil Sander.