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4 BuchliH. 6000 Jahre Werbung. . 3. Berlin, 1966. S. 215-218.
5 . . ., 1997. . 59-60.
6 Goodrum Ch. and Dalrymple H. Advertising in America. The first 200 Years. New York, 1990. P. 21.
7 Presbrey F. The History and Develpoment of Advertising. New York, 1968. P. 240.
8 .
9 Goodrum Ch. and Dalrymple H. Advertising in America. The first 200 Years. New York, 1990. P. 21.
10 . // -. 1991, . . 21.