.


:




:

































 

 

 

 





. : . . .

)

1. .., .. , / .: , 2010.

2. .. : . ., 2007.

3. .., .. : . . ., 2006.

4. .. . .: -, 2005.

5. .. . , 2011.

6. .. 111- : . : , 2007.

7. .. : : . ., 2005.

8. .. : . . .; /, 2005.

9. .. : , . - .: , 1998.

10. .., .. . .: -, 2001.

11. .., .. . 1991-2000. .: -, 2002.

12. .. : . . ., 2003.

13. .. : . .-, 2001.

14. . . / . . . .: , 2008. 832 . ( MBA). . . . . - ., 2000.

15. ., Ҹ ., . PR. . - .: -: -, 2001

16. .., .., .. : . .,, 2005.

17. : / . .. . .: , 2006, 639.

18. : . . / . . . ., 2002.

19. . - . , 2002.

20. : / . .. . ., 2006.

21. .. : . , 2003

22. .., .. . .: -, 2008.

23. .. . . ., 2010.

24. .. 1 2 // .. : . ., 2009.

25. .. . - : , 2000.

26. .., .. : , , , , . - . .: , 2009.

27. .., .. : : . . .: , 2010.

28. .. . -; , 2010

29. . . .: -, 2007.

30. .. : , , . - , 1995.

)

  1. . // , 2003, 5.
  2. ., ., . // , 2003, 10.
  3. .. : , , . ., 2000.
  4. . , // , 2003, 6(18).
  5. .. // 2003: , : . .-. ., , 3-6 .2004 . - ., 2003.
  6. .-. . - .: , 1988
  7. . . - . 2002.
  8. .. . - ., 2002.
  9. . / . . . . .. . ., 2003.
  10. ., ., . . - .: , 2001.
  11. .. : . ., 2001.
  12. .. : , . ., 2006.
  13. - . . - . 2000. . . . . .. - ., 2000.
  14. . . , ,
  15. .., .., .. . : . . ., 2000.
  16. .. . - ., 1988.
  17. . . - . ., 2002.
  18. ., . . . - .: , 2004.
  19. // , 2003, 8 (52).
  20. . .., .. - ., 1985
  21. . . .. - .: . , 1982.
  22. .. : . - , 2002.
  23. .. : . ., 2005.
  24. ., Ҹ ., . PR. . - .: -: -, 2001.
  25. .. // , 2002, http://www.rags.ru/akadem/arn2001/17-2002/17-2002-36.html, 22.03.2004.
  26. .. // http://mou.marketologi.ru, 24.12.2003.
  27. .. . - .: - , 1997.
  28. .. . - .: -, .: , 2000.
  29. . . . .-., 2000.
  30. .. . - .: -, .: , 2002.
  31. .. . - .: , 2002.
  32. .. : , , . ., 1997.
  33. . - ., 1999.
  34. .. : . . . ., 2003
  35. ., ., . . - ., 1998
  36. .. - . - .: , 1983.
  37. .. . , . - .: , 2000.
  38. . . . . , 2003.
  39. : . . . .. - .: - , 2001.
  40. : . . / . . . ., 2002.
  41. .. : . . ., 1998.
  42. . : . . .: , 2008.
  43. : / . .. . ., 2006
  44. .. : : . . ., 2003.
  45. .. . ., 2003.
  46. . . . . ., 2004.
  47. .. ., 2001.
  48. .. . ., , 2003.
  49. .. . ., 1996.
  50. .. : : . . ., 2003.
  51. .. : : . . ., 2001.
  52. .. : - . . ., 1995.
  53. Bauer R. The Obstinate Audience. American Psychologist, 19, 1964, pp.319-328.
  54. Berelson B. Content Analysis in Communication Research. Glencoe, Ill.: Free Press, 1953. P.263.
  55. Braddock R. An Extension of the "Lasswell Formula". Journal of Communication, 8, 1958, pp.88-93.
  56. Cooper E. Jahoda M. The Evasion of Propaganda. Journal of Psychology, 23, 1947, pp.15-25.
  57. Dance M. Towards a New Model of Communication. In: American Journal of Sociology, 3, 1967.
  58. DeFleur M., Ball-Rokeach S. Theories of Mass Communication. N.Y., 1975.
  59. DeMott J. Mass Comm Pact: Media and Society. Mass Communication Research, Winter 1981/82, pp.16-21.
  60. Dillard J., Pfau M. The Persuasion Handbook: Developments in Theory and Practice. Newbury Park: SAGE Publications, 2001.
  61. Fishbein M., Ajzen I. Belief, Attitude, Intention, Behavior: An Introduction to Theory and Research, Reading, 1975.
  62. Friedkin N.E. The Development of Structure in Random Networks. In: Social network, 3(1), 1981, pp.41-52.
  63. Gerbner G. Toward a General Model of Communication. Audio-Visual Communication Review, 4, 1956, pp.171-199
  64. Granovetter M.S. Strength of Week Ties. In: American Journal of Sociology, 78(6), 1973, pp.1360-1380.
  65. Griffin E.(ed) A First Look at Communication Theory. 7 edition. McGraw-Hill Companies, Pub. Date: March 2008.
  66. Green L. Communication, Technology and Society. Oxford: Oxford University Press. 2002.
  67. Griffin E.(ed) A First Look at Communication Theory. 7 edition. McGraw-Hill Companies, Pub. Date: March 2008.
  68. Jones S. (ed) Encyclopedia of New Media: An Essential Reference to Communication and Technology. Newbury Park: SAGE Publications, 2003.
  69. Hovland C.I., Janis I.L., Kelly H.H. Communication and Persuasion: Psychological Studies of Opinion Change, New Haven, 1953.
  70. Katz E. The Two-step Flow of Communication. In: Public Opinion Quarterly, 21, 1957, pp.61-78.
  71. Kelman H. Process of Opinion Change. In: Public Opinion Quarterly, 25, 1961.
  72. Lasswell H.D. The Structure and Function of Communication in society. The Communication of Ideas (Ed.by Bryson). N.Y., 1948.
  73. Lasswell .D. Describing Contents of Communications // Smith B., Lasswell ., Casey R. Propaganda, Communication and Public Opinion. Pr., 1946.P.75
  74. Lazarsfeld P., Reitz J An introduction to Applied Sociology, N. Y., 1975. C.44
  75. Maletzke G. Psychologie der Massen-Kommunikation. Theorie und Systematik, Hamburg, 1963.
  76. McGuire W.S. The Nature of Attitudes and Attitude Change. In: The Handbook of Social Psychology (ed. by G.Lindzey & E.Aronson), Vol.3, Cal., 1969.
  77. McQuail D. Windahl S. Communication Models for the Study of Mass Communication. London, 1981.
  78. McQuail D. (ed) McQuail's Reader in Mass Communication Theory. Oxford: Oxford University Press. 2002.
  79. Miles M., Huberman A. Qualitative data analysis: An expanded sourcebook. Thousand Oaks, Calif., 1994
  80. Pfannendoerfer G. Kommunikationsmanagement. Baden-Baden.: Nomos Verlagsgesellschaft, 1995. C.9-11
  81. Riley J.W., Riley M.W. Mass communication and the social system. In: Merton R.K., et al. (eds.), Sociology Today. N.Y., 1959.
  82. Rogers E.M., Strover S.L. Peer Communication and Sexuality. In: Childhood Sexual Learning. Cambridge,1980.
  83. Schramm W., D.F.Roberts (eds.) The Process and Effects of Mass Communication. Univ. of Illinoise Press, 1974.
  84. Seitel F.P., The practice of public relations. New York etc., 1992. P. 415
  85. Shannon C.E., Weaver W. The Mathematical Theorie of Mass Communication. Urbana, 1949.
  86. Shibutani T. Improvised news: a sociological study of rumor. Indianopolis, New York, 1966
  87. Social World. Communication Series, London: Lawrence Erlbaum Associates, Inc. 2003,
  88. Tan A.S. Mass Communication Theories and Research. Ohio, 1981.
  89. Trasey D. Attitudes in Communication Research. L. 1977.
  90. Thurlow C. et al. Computer Mediated Communication. SAGE Publications, 2004.
  91. Weimann G. One More Step into the Two-step Flow of Communication. American Sociological Review, 47(6) 1982, pp. 764-773.
  92. Westley B. MacLean M. A Conceptual Model for Communications Research. Journalism Quarterly, 34, 1957, pp.31-38.
  93. Winter D.G. Personality and freign policy: historical overview of research // Political psychology and foreign policy. - Boulder, 1992
  94. Winter D.G. Power, affiliation and war: three tests for motivational model // Journal of personality and social psychology. 1993, 3

) , -

Introduction to Theory of Communication http://www.sagepub.com/upm-data/4983_Dainton

www.mediastudies.org . http://lamar.colostate.edu/~aeimcpr . .

www.regioweb.nl/eic/index.html "The European Journalism Center" , .

www.reporter.org , .

www.uark.edu/depts/comminfo/ .

www.rupr.ru -

www.prcom.ru

on line (www.psycho.ru)

Google, Yandex, Rambler, -, , -.

http://www.osp.unibel.by/obzor/1998/1/12-1.htm

http://www.nir.ru/socio/scipubl/sj/34-saganenko.htm

http://www.elitarium.ru/print.php?id=489&npage=1&PHPSESSID=dff27873f6b308a62f6a7555d464f1bc

http://shulenina.narod.ru/Polit/Pochepcov/inf_war/40.htmlhttp://www.pr.com

http://www.incomtel.ru/~axion/polit/smp_odn.htm

http://www.dialog-21.ru

http://www.pr.ru/media

http://www.comcon.ru

http://www.ereklama.ru

http://www.reklamist.com

http://www.mediaplanirovanie.ru

http://www.avertisingage.com

http://www.sovetnik.ru





:


: 2016-07-29; !; : 434 |


:

:

! . .
==> ...

1828 - | 1632 -


© 2015-2024 lektsii.org - -

: 0.02 .