90- . McDonald's . 3%, 7% , . ? .
, McDonald's , . , , , , . 80- . McDonald's , . , , . , -. , , , .
McDonald's, , . , 7,30 . 100 ., , . 1987 ., , . 1989 .; , , . , McDonald's 100 . . ( 60 ., McDonald's ).
1990 ., McDonald's - , . 100% , , . , 90- . McDonald's , .
McDonald*s , . 1990 . , , , , . 91 % , McLean Deluxe, McDonald's , .
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? McDonald's . , . . -, .
1991 . . , Advertising Age Gallup, o 67% , McDonald's , . Burger King 10 .
, McDonald's , . McDLT, 500 57% , McJordan , , 520 50% .
1. McDonald's?
2. McDonald's ( SWOT-)?
3. PR- McDonald's?
4. McDonald's?