December 10th, 2009 4
POSM point of sales materials ( ). .
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POSM . , , . .
, .
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. . , . , , . .
- . , , , , , . 5. , , . . : ! , . , , ! .
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.
.
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ON-TRADE
November 18th, 2009 0
On-trade , . , , , , , . , , , HoReCa - . -, , . -, , . -, HoReCa , .
WHOLESALE (WS)
September 2nd, 2009 0
Wholesale () . , , . , , Cash & Carry, , . , , . WS , , . - Wholesale , .
FIFO
August 3rd, 2009 0
FIFO first in, first out ( , ) . , , , . FIFO . , , , . . 1 , , . , , . , , . , : ! , .
LIFO
August 3rd, 2009 0
LIFO last in, first out ( , ) , FIFO, . LIFO , , , . LIFO - , , , .
(OOS)
August 26th, 2009 0
Out-of-stock . Out-of-stock .
? SKU, , out-of-stock. , , , , .
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Out-of-stock . , , . : , -, , . . out-of-stock , : .
out-of-stock?
1. , , ;
2. . , .
3. , , , .
4. . , , .
5. . .
6. . , .
7. . , ..
8. , . , .
9. , , , , .
10. , . , 10 . . , , : , , .
11. . .
12. . ,
, . out-of-stock , , . .
out-of-stock? . , . . , , out-of-stock , . , . out-of-stock ( FMCG 5%). , . , , , , .
out-of-stock , , , . , . , , : , ..
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September 2nd, 2009 2
overstock ( ). , , , , . :
- , - ;
- ( , );
- ;
- ( , .
:
- ( )
- , ;
- ;
- (, ).
, -, , .
SKU
August 26th, 2009 0
SKU Stock Keeping Unit ( ) . , , . , : SKU . . , SKU. , , 50 . 25 . SKU, . 150 ., 50 . 25 ., 75 . 4 SKU.
, . SKU? , . SKU . SKU. , SKU , . , . , , .
SMART , . , :
1. Specific , ;
2. Measurable , ;
3. Agreed , ;
4. Realistic , .
5. Time-based , .
.
- .
SMART. : , , , -. . , .
SMART. 10 , - (). , - (S). (). (). (R).
September 8th, 2009 0
, . , . . , , , , . , , , . . , 30% , 6% , , , 4% 60% . , . . , , . , - , , , , , . . , - , , , , - - . : . , , .
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- , , !
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.
July 1st, 2009 6
distribution (). . , , , . . , , : , , . .
July 1st, 2009 0
(, ) - ( , , , ).
, .
, , » ѻ. 100 . 36 , » 3, ѻ 79, , 36/100=36%, 3% 79%.
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, . , . .
July 1st, 2009 4
, .
.
, .
, , 100 , 100 . 12 , » 8 ѻ 17 . : 40%, » 10% ѻ 80%. : 12000/100000=12%, » 8000/100000=8%, ѻ 17000/100000=17%.
ѻ, . », , 10 , ѻ, !
, ѻ , ? ? . : , , , . , » 400 20 , . ѻ 20 950 ! 40 300 . ? , ? , : 100 , : 30-99 29 ?
- , . 100% , , .
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July 2nd, 2009 0
, , , . , , . .
December 24th, 2009 0
distributor () , - .
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July 2nd, 2009 0
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, 20-30% ; . , , ; .
December 24th, 2009 0
listing ( ). . , . :
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2. . . , ;
3. . . , ;
4. . , . +1 ( , );
5. . , , . , , , , ;
1. . . , .