..
:
(Sheila M. Puffer) - () (professor College of Business Administration Northeastern University, USA), .. - . , . ..
.. : 17- . 9. M.: -̻, 1999.- 328.
ISBN 5-16-000061-5 ( 9)
ISBN 5-16-000068-2
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I................................................................................................................................................................................. 11
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1.......................................................................................................................................................... 11
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1.1. ........................................................................................ 12
1.2. ...................................................................................................................................... 14
1.3. ....................................................................................................................................................... 16
1.4. ....................................................................................................................................... 22
1.5. ..................................................................................................................... 25
1.6. ............................................................................................................................................ 27
1.7. ........................................................................................................................................... 28
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II............................................................................................................................................................................... 37
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2.......................................................................................................................................................... 37
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:................................................................................................................................................ 37
2.1. .................................................................................................. 40
2.2. ................................................................................................................................ 42
2.3. ..................................................................................................................................... 45
2.4. ................................................................................................................................. 49
2.5. ....................................................................................................................................................... 52
3.......................................................................................................................................................... 55
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3.2. .................................................................................................................... 61
3.2.1. ............................................................................................................................................................ 61
3.2.2. ....................................................................................................................................................................... 64
3.2.3. .................................................................................................................................................................. 67
3.2.4. ................................................................................................................................................................. 68
3.3. ............................................................................................................................... 70
3.4. ........................................................................................................... 73
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3.5. .......................................................................................................... 76
3.6. ................................................................................................................ 78
3.7. ................................................................................................. 82
3.7.1. ...................................................................................................................................... 82
3.7.2. .......................................................................................................................................................... 84
3.7.3. ......................................................................................................................................................... 88
3.8. ................................................................................................. 91
4.......................................................................................................................................................... 94
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4.1. ................................................................................................................ 94
4.2. .................................................................................. 95
4.3. .............................................................................................. 97
4.4. ......................................................................................................................... 102
4.5. ..................................................................... 103
5....................................................................................................................................................... 107
: .................................................................................................................... 107
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5.1. ................................................................................................................................................... 110
5.2. ............................................................................ 112
5.3. ................................................................................................................................ 113
5.4. ................................................................................................................. 115
5.5. ................................................................................................ 117
5.6. ......................................................................................... 118
6....................................................................................................................................................... 121
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6.1. ........................... 121
6.2. () ..................... 123
6.3. ....................................................................................... 126
6.4. ................................................... 132
7....................................................................................................................................................... 137
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7.1. ..................................................................................................................................... 137
7.2. ........................................................................................................................ 146
8....................................................................................................................................................... 149
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8.1. ..................................................................................................................................... 152
8.2. .................................................................................................... 152
8.3. ........................................................................................................ 155
8.4. ................................................................................................. 158
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: *............................................................................................ 161
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1.................................................................................................................................................................. 176
, ........................................................................................................................... 176
2.................................................................................................................................................................. 180
*............................................................................................................. 180
3. *......................................................................................................................... 189
4. *.............................................................................................................................. 204
5. ............................................................................................ 211
6. ......................................................................................................... 214
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20.
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22. 23.
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