. , . , , , [20].
. , . , , , , . .
(forced rating scale)
, , " " " .
(forced rating scale) , " " . , , . , . , , , , , " " [21].
, , . , . , , , . , . . .
, , . (1 , 7 ), . . (1 , 7 ), , . [22].
|
|
|
. . , , . , , . . 9.2.
Cheer . :
Cheer:
1. ___ ___ ___ ___ ___ ___ ___
2. 1 2 3 4 5 6 7
3. o
o
o
o ,
o
o
o
4. ____ ____ ____ ____ ____ ____ ____
,
5. -3 -2 -1 0 +1 +2 +3
,
. 9.2.
, . , . . [23]. . 9.3, . 9.2 , .
| 9.2. | |
| 1. | , |
| 2. | , |
| 3. | , |
| 4. | , , , |
| 5. | . |
| 6. | , |
, , McDonald's, . , McDonald's
 |
" "
, , Barbie, , . , 1. , 5.
|
|
|
|
. 9.3.
[24]. . 9.4 . (construct). , , , . . , . "" . . . .
. , , , , , . , , ( ). . . 9.4, , [25].
. 9.4.
, .
