. , .
. 10 000 . , 10 000 .
, 8000 , .
, 2000 .
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Tylenol .
, "Tylenol". , - ; , .
, , - .
, "Tylenol" .
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Tylenol . . , -, Bayer, Bufferin, Excedrin. , .
, . .
, "Tylenol" , ""! , "Tylenol" . Bayer , Tylenol. He . . : Bayer "//", , , - .
2 Advil. - .
. , ? 1497 ., X. , . . 10 . , , 2 .
Lenox , - , , , .
Royal Doulton. --, , Lenox, , -.
Royal Doulton Lenox, . (Lenox? -, ?) Royal Doulton 6%.
, , . .
Royal Doulton , (Royal Doulton) . (Lenox) . , . Royal Doulton Lenox , ( -).
, . : "Samovar": , . "Smirnoff": , . "Wolfschmidt": , . "Stolichnaya" . . : , .
, .
? Pepsico ? , . , .
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, , , , ? , {Samovar, Smirnoff, Wolfschmidt, Popov, Nikolai) . .
. , . ( Evening in Paris.) , .
. . . . . . "Wolfschmidt".
, , Wolfschmidt , .
. .
, .
Stolichnaya Stollichnaya , , . , .
Absolut, , .
Pringle's Pringle's? , Procter Gamble $15 , 18% .
( Borden's Wise), , .
.
" Wise" : , , .
"Pringle's" : , - , , .
Pringle's . 18% 10%. - PG 25%.
, . Pringle's , .
, ? , , . , . , .
, . , , .
. . .
. Pringle's .
. , : . Pringle's , .
- . , .
. .
-, a Procter Gamble -. Pringle's.
Pringle's . , Pringle's , , . , , . Pringle's - , Lay's Ruffles.
PG Scope. Listerine, , PG .
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.
, , Listerine.
Scope .
Listerine Scope . Micrin Binaca , Lavoris . ( : .) , . Scope , .
? , .
Scope? , . , . Scope (, .) , Close-Up ( .), - .
? Tylenol, Scope, Royal Doulton . , , .
, . . , . , ? Listerine, Scope Scope , . Procter Gamble . . , , . , .
. Scope Listerine. , Scope .
Pepsi. Pepsi-Cola , Coke Pepsi.
, , Pepsi, . Coke, .
-, , Coca- Cola .
. .
, . , . , .
"Ban" , "Right Guard", "Secret", "Sure", "Arrid Extra Dry", "Mitchum", "Soft Dry", "Body All" "Dial", Ban ( ( . ban ).
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? , . ( .) RC Cola Royal Crown, , RC Cola Coca-Cola 57 43%. , RC Cola Pepsi-Cola - 53: 47. ? : "Royal Crown" "" "Pepsi", . , , .
, . .
1964 . (NBC) . . , : NBC - .
1972 . (ABC) Columbia Broadcasting System (CBS).
1974 . ( ). .
1975 . .
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: . . , . , . . - , .
, . , Ban . , : , "Ban" , 셻 : "Right Guard" , ꅻ Ragu, Prego . Ragu ( ) . . ( .) , . ( ) . . Ragu. . -.
, , . , , , (, ). , . , .
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, .
, , ? , , , ? ( .) Burger King , Burger King . , , McDonald's , . . Burger King , .
, Burger King , . ^ , 1982 .
, Burger King. McDonald's. .
Burger King , 2-6 . , Burger King. , , . , .
Burger King -, McDonald's - .
-. .
- , .
- , .
, . , .
, , .
. , .
.