1. Complete the table using information from the first paragraph of the text.
2. What do these numbers in the text refer to?
18 6 30 60,000 100,000 90 20 5
3. Why has outdoor advertising become more popular? List the reason.
4. Which industries are becoming more involved in outdoor advertising?
E) Discuss these questions.
1. Outdoor advertising is increasing in many countries. Is this a good thing? 2. What products do you think are suitable for outdoor advertising?
Exercise 48 Choose one of the advertising media below. Make a short presentation on its advantages and disadvantages.
television billboards newspapers street furniture
Exercise 49 a) In small groups, say which of the media in the box you would use to advertise the products and services below. You can only choose one medium for each product. Give reasons for your choices.
Model: If I wanted to advertise an expensive ring, I’d put it on the Internet.
TV commercials, radio spots, newspapers, magazines, billboards, the Internet, leaflets, sides of buses/taxis, telephone calls
An expensive ring, a new range of computers, raising money for a charity, a lost wallet, an unwanted new mobile phone, financial advice, a request for information about a crime, a household item, e.g. a carpet, a valuable antique chair.
b) Choose one of the products/services from above and write a brief description of how you would advertise it. Include a slogan if necessary.
