, , , . , , , . , , .
(Conformity). .
(Prejudice). .
(Discrimination). .
(Self-esteem). , .
(Gender role). () .
(Stereotype). . , .
, , , (social perception) (self-perception), , .
, - , , . , , , , (Hyde, 1991).
, , , , , (Lott, 1991, . 506).
, , , 6070- .
, . , : .
. , - , , , (developmental psyhology).