. 13.1
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13.1
" - ", .. .
" - " , , , - , , .
" - " World Wide Web , .
" - ", . , Web- .
- (. internet marketing) - , -: , , . - .
-:
(Product) - , , . , .
(Price) - , , . .
(Promotion) - , . ( , , , e-mail , , , , , . .).
(Place) - , . , , . , , , , .
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- . online-. , -, , PR, . - . - , , -, ROI -. - :
SEO
: SMO SMM
email, RSS . .
(. Electronic trading) - . , . 13.2.
-,
-,
-,
13.2 ,
:
C2C (customer-to-customer) - (), . . : ., , auto.ru, ebay.com
B2C (Business-to-Consumer) - , (Business) , , "" (Consumer). , , .., , - , . B2C - -. : ., ., ., Amazon.com,
B2B (. Business to Business) - , , , - . 2 business to business, . , , , , . B2B , - , - .
B2G- . . .
(E-tendering) (-, -, ) - -, . , - , . , , , ErumpoS2B.
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