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1. . : 2. A marketing mix.
Marketing
Generalities.
One of the areas of management is marketing. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Marketing makes products available where customers want them by transferring the ownership of products to buyers. The entire business organization is involved in a dual process of satisfying customer needs and achieving organizational goals.
Implementation of marketing concept begins and ends with marketing information about customers first to determine what customers need, and later to evaluate how well the firm is meeting those needs.
A market consists of people with their needs, the ability to buy, and the desire and ability to sell.
Markets are classified as consumer and industrial markets.
A marketing mix.
A business firm controls four important elements of marketing which are called a marketing mix.
A firm's marketing mix is the combination of the product, the price of the product, the means for its distribution, and the promotion of the product to reach a firm's target market.
A firm can vary its marketing mix by changing any one or more of these ingredients. Thus a firm may use one marketing mix to reach one target market and a second, somewhat different marketing mix, to reach another target market. For example, most automakers produce several different types of vehicles and aim them at different market segments based on age and income.
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1) The product ingredient of the marketing mix includes decisions about the product's design, brand name, packaging, warranties, and the like.
2) The pricing ingredient includes both base prices and discounts of various kinds. Pricing decisions are intended to achieve particular goals, such as to maximize profit or even to make room for new models. The rebates offered by automobile manufacturers are a pricing strategy developed to boost low auto sales.
3) The distribution ingredient involves not only transportation and storage but also the selection of intermediaries.
4) The promotion ingredient focuses on providing information to target markets. The major forms of promotion include advertising and publicity.
The "ingredients" of the marketing mix are controllable elements. A firm can vary each of them to suit its organizational goals, marketing goals, and target markets.
2. .
Model: MANAGEMENT (noun) - the collective body of those who manage or direct an enterprise. , ().
1. PRICE (noun) 1. The quantity of one thing that is exchanged or demanded in barter or sale for another thing. 2. The amount of money given or set as consideration for the sale of a specified thing.
2. PROMOTION (noun) 1. The act or fact of being raised in position or rank. 2. The act of furthering the growth or development of something.
3. DISTRIBUTION (noun) the marketing or merchandising of commodities.
4. MARKET (noun) 1. A meeting together of people for the purpose of trade by private purchase and sale. 2. The cource of commercial activity by which the exchange of commodities is affected.
5. PUBLICITY (noun) an act or device designed to attract public interest.
3. .
Model: rebate.
-...; -...; -...; -...; -...; -...; -...; -...; -...; -...; .
4. :
1. Markets are classified as... and... markets.
2. A...... is the combination of the product, its price, distribution, and promotion.
3. The distribution ingredient involves not only transportation and storage but also the selection of....
4. The ingredients of the marketing mix are... elements.
5. A market segment is a group of... or... within a market that have
similar characteristics and needs.
5. .
1. What does implementation of marketing concept begin and end with?
2. What does a market consist of?
3. For what purpose may a firm vary its marketing mix?
4. What does a product element include?
5. What means () is used to boost low sales?
6. .
Model: tar get, pur pose, in clude.
Marketing, products, availabl, transferring, ownership, entire, business, organization, satisfying, implementation, concept, information, about, determine, evaluate, consists, ability, industrial, combination, promotion.
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7. () . .
Model: him swim life ticket. life
( : [him] [swim] [ laif ] [tikit])
1. can may have that
2. will win file guilty
3. party charge fare large
4. for four flour brought
5. both wrong most toast.
8. , , , .
Model: selection , , tion.
Management, conception, organizational, objectives, customers, ownership, available, buyer, information, evaluate, industrial,marketing, different, decisions, warranty, intermediaries, controllable.
9. , .
cash; business; assets; to cover; large;
